To honor talents across various genres from movies to music, dance to theatre and sports to television.
BestMediaInfo Bureau | Delhi | March 7, 2011
The biggest entertainment extravaganza â âBIG Marathi Entertainment Awardsâ is here. Reliance Broadcast Network Limitedâs experiential marketing arm BIG Live, which has spearheaded the recognition of regional talents with âBIG Marathi Music Awards 2010â and âMarathi TV Biggiesâ now presents the first ever âBIG Marathi Entertainment Awardsâ. Poised to take the Marathi entertainment industry by storm and step up the excitement quotient, the âBIG Marathi Entertainment Awardsâ will celebrate the enormity of talent and diversion, the region has to offer. The award function is slated on 16th March 2011
The first-ever âBIG Marathi Entertainment Awardsâ will bring together the biggest names from the Marathi entertainment industry on a common platform to recognize and honor talents across various genres - from movies to music, dance to theatre and sports to television. The award will have eminent personalities like Renuka Shahane, Bharat Dabholkar and Makarand Deshpande as jury members.
These distinguished jury members will select the nominees across various categories including Films, theatre, music and television which includes BIG Marathi Most Entertaining â director, film, actor (male), Actor (female), theatre personality, play of the year amongst many others. The awards have a special category in the television segment which includes BIG Marathi show of the year (FICTION), BIG Marathi show of the year (REALITY), BIG Marathi television personality of the year as well as in the music category including BIGÂ music entertainer of the year and Big Music entertainer of the decade. The awards will also fecilitate the sports personality of the year and BIG dancer of the year.
Conceptualized and marketed by Reliance Broadcast Network Limitedâs experiential marketing arm BIG Live, the âBIG Marathi Entertainment Awardsâ will be promoted extensively through other media verticals of Reliance Broadcast Network Limited - 92.7 BIG FM (radio division), BIG Street (out-of-home division) and BIG Digital (digital division).
Commenting on this initiative, Arjun Singgh Baran, Business Head, BIG LIVE, Intellectual Properties said, âBIG Marathi Entertainment Awardsâ is the only IP property that celebrates regional talent across diverse genres. This entertainment extravaganza will create a unique platform of excellence and salute outstanding talent for their contribution to the Marathi entertainment industry. The glitterati event will especially appeal to the regional belt of Maharashtra and will set a milestone for the Marathi entertainment industry. This is just a beginning and in the coming months, we aim to launch several regional entertainment awards to recognize talents from across the country.â