Audience from the Luxury sector to get insight on Experiential Marketing on 25th and 26th March, 2011 at Mumbai.
BestMediaInfo Bureau | Delhi | March 24, 2011
The fourth edition of the Mint Luxury Conference, hosted by Mint, India’s leading business daily from the house of HT media, is schedule for 25th & 26th March at the Taj Mahal Palace Hotel, Mumbai. The conference seeks to address the interventions that will help India realize its Luxury potential. The summit aim to have the best minds, policy makers from across the globe with representations from the Indian government and fashion industry.
Commenting on the occasion, HT spokesperson said, “"We launched the Summit to provide a platform where top business & design leaders from across the globe could debate and discuss issues that are of relevance not only to India but also to the world. While India’s growing economy has attracted several international brands to set up shop here, most of the premium luxury brands are still missing from the market here. We are pleased to see that, as the Summit enters its fourth year, it has grown in both size and stature and has emerged as one of the region's most anticipated conferences."
The Luxury Sector across the world has grown significantly in the last 2 decades, fuelled by increase in number of consumers with the discretionary spend and greater appreciation of the 'value' that Luxury products provide have increased. Emerging markets have been a significant contributor to the growth with new consumers adopting Luxury in their lifestyles. Luxury has also moved further from traditional categories such as women's fashion, accessories and automobiles into many others such as menswear, gadgets, home furnishings and travel.
The India opportunity across sectors has tempted Luxury marketers through the last decade. Success, though, has been limited on the consumer front due to a range of issues including retail infrastructure, regulatory issues and a below-threshold appreciation of Luxury across most categories. However, with incomes moving up sharply especially at the top end of the consumer strata and expected to move up at a rate higher than that in the rest of the world, and increasing exposure to global trends.
Related to the rise in consumption is the possibility of Indian brands tapping the domestic Luxury potential and going global as well. Creating an Indian manufacturing base for Luxury brands - both India and global - can have a strong positive impact on the economy.
The two day Summit will see business leaders in luxury such as Santo Versace, Fulvia Ferragamo, Emanuel Ungaro, Mark Henderson, Giovanna Vitelli, Fabio Degli Esposti, and others bring their deep perspective to the discussion along with contributions from McKinsey and the Indian Govt. to explore Trends, Categories, Marketing challenges, and current triggers for growth.
The Summit is the most premium event in the Indian business calendar and will engage its select mix of audience from the Luxury sector with not just its content, but through conversations in interactive sessions on Experiential Marketing.