Saby has been with Lowe since 1993; prior to this he was Regional Business Director located at Lowe Bangkok.
BestMediaInfo Bureau | Delhi | March 4, 2011
Sabyasachi (Saby) has nearly 20 years of multi-market experience leading teams, offices and clients across Lowe offices in Asia, spanning roles in international client management at regional level and office leadership at country level. As a cross border manager, Saby uniquely brings together broader geographic perspectives, consumer branding understanding with strong bottom-line orientation.
Michael Wall, CEO, Lowe Worldwide says, âSabyasachi has a wealth of client and business experience which he will bring to bear in this new role. Â We have ambitious targets for our Indian operations and a focus on business development will be key in helping to ensure that we meet them.â
On the appointment of Sabyasachi, Joseph George, CEO, Lowe Lintas says, âOur ambition at Lowe Lintas is to grow exponentially over the next 3 years; and Sabyasachiâs experience and competencies makes him an invaluable partner to me in driving this agenda.â
Sabyasachi Mishra, Chief Growth Officer, Lowe Lintas says, âIndiaâs domestic consumption-based growth story is unique among other developing markets of Asia and is all set to rapidly quadruple between 2006-2025. This means never before opportunities for branding and consumer engagement at unimaginable depth and scale. Itâs a great time to be here.â
At Lowe & Partners, Saby has helped deliver success across locations and managed high-value brands such as Nestle, Coca Cola, Maruti-Suzuki, Gillette, ITC, Mercedes Benz, including a 10+ year partnership with Unilever across markets and categories.
Saby also headed Lowe Vietnam for 3 years where he helped transform a modest operation into an award winning office and a commercial success story with strong growth momentum - building new teams, adding new capabilities, enhancing reputation and significantly expanding client base. As head of the Vietnam operation, Saby played a key role on ground in the IPG initiative of combining McCann Erickson and Lowe brands into one strong market-facing entity.
In his most recent role as Regional Business Director located at Lowe Bangkok, Saby set up and led the regional team structure for one of the fastest growing Unilever categories (Walls Ice Cream) in 10 countries. Apart from his Asia-specific regional responsibility, he also led the development and launch of Unileverâs first global-scale kids marketing initiative involving the creation of branded entertainment IP for global application.