Jagran Solutions helps launch new range of Casio Keyboards

Conceptualizes and designs the series of interactive launch events in 3 cities – Chennai, Hyderabad and Kolkata.

BestMediaInfo Bureau | Delhi | March 22, 2011

Jagran Solutions organized the launch Event of CASIO High Grade Keyboards. The objective of the event was to interactively communicate the professional features of Casio's GenNext Pro series Keyboards i.e. CTK-6000, CTK-7000, WK-6500 & WK-7500.

K. Seth, Head – Sales & Marketing, Casio India says, “Casio is always introducing products with features which contributed in the field of developing & popularizing music amongst masses. These new keyboards are portable music studios with exceptional capability of Creating, recording & performing live. New keyboards are compact & light weighted and also comes at affordable price. Because of their unique functionality & ease of use, we have named these Keyboards as GenNext Pro series”.

These GenNext Pro series has professional features like Song Sequencer, Channel Mixer, 17-Track recording, Pattern Sequencer, Audio Recorder, Tone Editor, multiple connectivity via SD Card & USB Port to name a few. These features make this series ideally suited for professional musicans.

Jagran Solutions conceptualized and designed the series of Launch events in 3 cities. These events were flagged off with the live performance on Casio Keyboards by famous band “Franks Got The Funk & “Wolf liar” in Chennai followed by Peace Frog Band in Hyderabad & Insomnia Band in Kolkata. These events were attended by Casio channel press, partners & musicians of respective city.

Ambika Sharma, COO, Jagran Solutions, said “In the arena of brand activation, we bring the essence of brands alive. Casio multi-city launch was an endeavor to make the key stakeholder's of the new casio high grade keyboards experience the essence of the product through live performances, highlighting the key features and demonstrating the product's superior performance. We hope that in continuance of the relationship we will continue to put measurable solutions on ground.”

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