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Goafest 2011: Maxus on top with 33 shortlists

Total 133 works by 17 agencies will compete for the Media Abbys this year.

Neha S | Delhi | March 21, 2011

India’s biggest advertising and awards festival Goafest 2011 has just announced the Media Abby’s shortlist where 133 works by 17 agencies will compete for the Awards this year.

Out of total 133 shortlists, Maxus is on top with 33 followed by Lodestar and Mindshare with 19 each. Mudra Max has secured 16 shortlists while Mediacom remains at 5th position with 11 shortlists. Mediacom is closely followed by Madison which has secured 10 shortlists this year.

Creativeland Asia has been shortlisted in 5 categories while OMD is at 8th position with 4 shortlists followed by MEC with 3 shortlists.

Dialogue Factory, Isobar, McCann World Group, Percept Media and R K Swamy Media Group have managed to get 2 shortlists each. Lintas Media Group, Starcom Worldwide and TELibrahma have secured one nominations each.

See the complete list below:

BEST USE OF TV Media Agency Case Study Title
Maxus 3 hours movie fun - Packed in one
Maxus 1st ever Animation Movie on telivision garners 250% higher Viewership
MEC LG Mallika -E- Kitchen
MEC The making of a guinness world record
Mediacom India's first reality show in a car!
Maxus To break clutter , add to the clutter
Maxus Dr jekyll and Mr Hyde
Madison Media Plus Airtel superstar rating -100% bollywood passion
Madison Media Infinity 1 Amplifying the cooling credentials of nihar thanda
Maxus We Mixed India !
BEST USE OF CINEMA Media Agency Case Study Title
OMD Intel turbo cinema
Lodestar UM Mahindra Two Wheeler Vroom
Lodestar UM Break ke baad - a movie like an AFP
Lodestar UM Ulta seating plan
Maxus Take the experience to the consumer
BEST USE OF NEWSPAPERS AND MAGAZINES Media Agency Case Study Title
Mindshare No Daag No Dhabba
Maxus Arrow Hijacks president Obama!
R K Swamy Media Group Siemens Answers that last…
Lodestar UM Ideas Worth Their Weight In Paper
Mediacom "People Read Newspaper.Till we made the newspaper talk!''
Mediacom The handwritten newspaper for a handcrafted car!''
Mediacom "An Innovation that literlly cut through the clutter & competition!''
Maxus Over 30,000 personalized demos Concurrently!
Maxus World's First Print Advertising through Co-Creation
Madison Infinity 1 TOI KA ''Dil Toh Bachha Hai Ji''
Madison Media Infinity 1 Kumdum Turns to Facebook to Build Personal Recommendation
BEST USE OF OUTDOOR & AMBIENT MEDIA Media Agency Case Study Title
Mindshare Used Mobile saved papers
MEC Size Does Matter
Lodestar UM We Cover Everything
Lodestar UM Largest Everlasting OOH Site
Mudra Max VW Cart Trolley
Dialogue Factory Muje Nahi Ho Sakta
Mudra Max Philips Mood Lighting
Mudra Max Art Attack
Mudra Max Weeping Kids Chetna Foundation
Creativeland Asia Pvt. Ltd. Mango Surprise
McCANN World Group Clothesline
McCANN World Group Fire Scooter
BEST USE OF SP.EVENTS & STUNT/LIVE ADVERTISING Media Agency Case Study Title
Maxus N8 PC Missing
Maxus Sanifresh Shine Community Service
Maxus 120000Wishes+Alpenliebe Eclairs=Tallest Christmas Tree in India
Mediacom Polo Pulls Off The Ultimate Stunts!
Mediacom Smile India Movement- Bringing Cheer to India
Mediacom Skoda Yeti Right of Way Expedition
Mindshare Tying the Knot Of 3 Roses
Dialogue Factory Chor Machaye Shor
Mudra Max Weeping Kids Chetna Foundation
Creativeland Asia Pvt. Ltd. Mango Surprise
BEST USE OF RADIO Media Agency Case Study Title
Mindshare War Of The Radio Station- Dillogical Style
Maxus My Nokia Moments
Maxus Crocodile Hosts A Radio Show
Maxus Five Dregree on the Richter Scale
Maxus Sonata Bandhan
Lintas Media Group Red FM Turns Blue FM For The "BLUE EYED BOY"
Lodestar UM Nano Superdrive- Using Reality To Break Barriers Of Perception
Lodestar UM All Out Macchar Jockey
Maidson Media Plus Airtel 1 Play Fever-From Impulse Entertainment To Incremental Business
Maidson Media Infinity 1 Nihar Naturals Jasmine Leading Women On The Path Of Samajhdari
BEST USE OF INTERNET AND DIGITAL MEDIA Media Agency Case Study Title
Maxus N8 PC MISSING
Mindshare Breaking language barriers
Mindshare A paperless world is Possible
Mindshare Write The future - AR
OMD Axe Angels Club
Isobar Easytone
Mindshare A Quick Call and say goodby to headache
Maxus Cookies Almighty
Mindshare Cornetto "Luv Reels"
Creativeland Asia Pvt.Ltd. Plan T-Tracking Inventory Through Twitter
BEST USE OF SPONSORSHIP Media Agency Case Study Title
Maxus FIH World Cup Hockey
Maxus Centerfresh zips up lovers caught cheating
RK Swamy Media Group Cricket & Hunger Ke Side Effect
Lodestar UM Amul Masterchef 'Tasty Dish Warna Game Finish'
Lodestar UM Tata Photon+:Creating a Mnemonic for Speed
Lodestar UM Do-do-do Muqabala
Lodestar UM My Song Idol
Maxus To Break Clutter,add to the clutter
Mindshare The Largest E- Stadium in the World
Maxus Evolution of Sponsorship
Madison Media Plus Airtel Super Star Rating-100% Bollywood Passion
BEST USE OF BRANDED CONTENT Media Agency Case Study Title
Maxus The assignment
Maxus 1st ever Animation Movie on telivision garners 250% higher viewership
Starcom Worldwide Tabbing on koffee with karan
MATES Madison Team Works Paint my love with Asian Paints
MATES Madison Team Works Samsonite takes a journey with my name is
Lodestar UM Enjoy the Kitkat Break
Mindshare Axe and the land of good times
Mindshare Cornetto 'Luv reels'
Madison Media Plus Airtel superstar ratings -100% bollywood passion
BEST USE OF MIXED MEDIA MEDIA AGENCY CASE STUDY TITLE
Mindshare Pepsi engages youth by creating india's Biggest ever game
Maxus Main bhi coach
Mindshare Project Bauhaus
Maxus Tanishq Wedding Vows
Mindshare A paperless world is possible
Isobar Philips grooming campaign
Lodestar UM India-Pakistan -The war for peace
Mediacom The most spectacular car launch that India had seen!
Mindshare The little warrior's mission
Maxus Over 30,000 personalized demos Concurrently!
Mudra Max 3Idiots
BEST USE OF NEVER BEFORE MEDIA MEDIA AGENCY CASE STUDY TITLE
Percept Media RJ Style O Meter
Lodstar UM We Cover Everything
Mindshare TyingThe Knot with 3 Roses
Mudra Max Western Union: Chand Mubarak
Creativeland Asia Pvt Ltd Paln T-Tracking Inventory Through Twitter
BEST USE OF YOUTH MARKETING MEDIA AGENCY CASE STUDY TITLE
Maxus Let Your Eyes Talk
Maxus N8 PC MISSING
OMD Clean & Clear Times Fresh Face 2010..Make Me Famous
Lodestar UM Coke Shadow
Mediacom ''Polo drives in with Indian youth!''
Mindshare Cornetto 'Luv Reels'
Mudra Max Orbit 12th Man
Mudra Max 7up Allu Non-stop
Mudra Max 7up Lemon Pattalam Season 2
Mudra Max VU Live
BEST USE OF VERTICAL MARKETING Media Agency Case Stury Title
Maxus Let Yours Eyes Talk
Lodestar UM India-Pakistan: The War For Peace
Mindshare A Quick Call & Say Good Bye To Headache
Mudra Max 3Idiots
Mudra Max Economic Times-Power of Ideas
BEST USE OF PRO BONO MARKETING Media Agency Case Stury Title
Maxus Phir Dil Do Hockey Ko
Maxus Nokia Music Theatre
Percept Media RJ Style O Meter
Lodestar UM A Lifetime Partnership
Lodestar UM All Out Fumigation Drive
BEST COMMUNICATION STRATEGY Media Agency Case Stury Title
Maxus Nokia Music Theatre
Mediacom "Skoda Yeti Right of Way Expedition"
Mediacom "The Most Spectacular car Launch That India had seen!"
Mudra Max 3Idiots
Mudra Max Economic Times-Power of Ideas
Creativeland Asia Pvt.Ltd. Plan T-Tracking Inventory Through Twitter
BEST CONTRIBUTION TO A CAMPAIGN Media Agency Case Stury Title
OMD Clean and Clear Times fresh face 2010
TELibrahma Convergent Communication Pvt Busday Gets Busier with mobile
Mudra Max Big Cinemas-Silent Anthem

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