Elvis Sequeira Joins Cheil Worldwide SW Asia As NCD

Elvis fills the position vacated by Prathap Suthan in the start of the year; he comes in here from Good Morning Films.

BestMediaInfo Bureau | Delhi | March 7, 2011

Cheil Worldwide SW Asia has announced the appointment of Elvis Sequeira as National Creative Director. He will be the head of creative for SWA Regional office of Cheil and work closely with Cheil's global creative team.

“Elvis is recognized for his zeal and lucidity in delivering compelling, consistent and cross-pollinating brand experiences. I see him uniquely positioned to take Cheil to the next level, empower our creative squad and continue to strengthen our unique Idea Engineering process," says Alok Agrawal, COO, SW Asia, Cheil Worldwide.

Sequeira, currently a Director with Good Morning Films, has spent two decades in what he calls the business of fun, where he has worked on a multitude of brands that cut across diverse categories; starting from those that needed to be created, to those that were gigantic in scope and scale.

This Chemistry Graduate 's journey began as a copy trainee with Clea, which was followed by brief stints at Mudra and Interact-Vision. Spotted by Lintas, he became the youngest creative head of the agency's 2nd largest business – Bajaj.  This held him-spell bound for seven long years that shone with eye-catching and award winning work for Bajaj, Jet Airways, Johnson's Baby, Shaw Wallace and ICICI-Prudential, after which he moved to Percept/H.

As NCD Percept/H, Sequeira not only created an agency culture and a creative reputation but also brought in 21 new businesses in a span of 18 months. Having done this and winning a number of awards for Percept, Sequeira arrived at JWT, Delhi as VP and ECD, heading businesses such as Hero Honda, Sony, Pepsi, Monster.com, and leading new business wins.

Sequeira says, “I liked what Jae Kim, MD Cheil India, said when we met, that he wanted Cheil to be an “idea heaven” over the next few years. It's something I vibe with and I love the clarity of the vision. I know what a tremendous task Alok and his team have accomplished in creating, consolidating and getting Cheil to where it is today, so, in a way my job is to help evolve the agency, try new things. Alok and I both agree that fearlessness is going to drive the agency forward, that was reason enough to start off what I believe will be a beautiful partnership.”

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