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CNN-IBN Leads The English News Genre On Railway Budget Day

No.1 English News Channel both during the Railway Budget Day & during the Railway Budget Speech.

BestMediaInfo Bureau | Delhi | March 4, 2011

On the Railway Budget Day, CNN-IBN is the No.1 English News Channel in All India Market with a Market Share of 33%, followed by Times Now with 31%, NDTV 24x7 with 28%, Headlines Today with 8% & News X with a 0% market share (Source: TAM; Mkt Share (%), TG: CS AB 15+ Yrs, Market: All India. Period: 25/02/11, 0600-2400, Friday).

CNN-IBN also leads across audience groups that include CS AB 15+, CS AB Male 15+, CS 15-54, CS AB 15-54, CS 25-54, CS AB 25-54 and CS AB Male 25-54 (Source: TAM, Market Share(%), Market: All India, Period: 25/02/11, 0600-2400, Friday).

While in the 6 Metros, CNN-IBN leads across various audience groups that include CS 4+, CS 15+, CS Male 15+, CS AB 15+, CS AB Male 15+, CS 15-54, CS AB 15-54, CS 25-54, CS AB 25+, CS AB Male 25+, CS AB 25-54 & CS AB Male 25-54 (Source: TAM, Market Share(%), Market: 6 Metros, Period: 25/02/11, 0600-2400, Friday)

Railway Budget Speech:

CNN-IBN is also the No.1 English News Channel during the Railway Budget Speech in All India Market with a Market Share of 55%, followed by Times Now with 30%, NDTV 24x7 with 13%, Headlines Today with 2% & News X with a 0% Market Share. (Source: TAM; Mkt Share (%), TG: CS AB 15+ Yrs, Market: All India. Period: 25/02/11, 1210-1300, Friday.)

CNN-IBN also leads across audience groups that include CS 4+, CS 15+, CS Male 15+, CS AB 15+, CS AB Male 15+, CS AB 25+, CS 15-54, CS AB 15-54, CS 25-54 & CS AB 25-54 (Source: TAM, Market Share(%), Market: All India, Period: 25/02/11, 1210-1300, Friday).

CNN-IBN is also No.1 in 6 Metros and leads across audience groups that include CS 4+, CS 15+, CS Male 15+, CS AB 15+, CS AB Male 15+, CS 15-54, CS AB 15-54, CS 25+, CS AB 25+, CS 25-54, CS Male 25-54, CS AB 25-54 & CS AB Male 25-54 (Source: TAM, Market Share(%), Market: 6 Metros, Period: 25/02/11, 0600-2400, Friday).

Rajdeep Sardesai, Editor-In-Chief – CNN-IBN, IBN7 & IBN-Lokmat, said “CNN-IBN has always been the nation’s choice. The fact that we are also No.1 during Railway Budget goes to further reinforce the point that when it comes to events of national importance, we are the preferred choice.”

Info@BestMediaInfo.com

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