Choose wisely, conveys Loop Mobile's new OOH campaign

It is an extension of the MNP focused campaign launched in December 2010.

Neha S | Delhi | March 23, 2011

Loop Mobile has recently launched its second outdoor campaign around mobile number portability featuring Peter Mukherjee, media Pioneer and eminent theatre personality, Raell Padamsee. Where the campaign is conceptualized by Loop Mobile's Brand Head Arif Ali, the creative of the campaign is executed by TBWA.

Titled as – I chose wisely – the campaign strongly conveys that those whom you trust to make a sound decision have trusted us, in turn, why don't you?

The objective is 2-fold: reassure existing subscribers of the wisdom of staying with us while tempting the 'dissatisfied' with competing operators of our attractiveness.

Loop Mobile claims that it has lost the least number of subscribers since the launch of MNP amongst the main & legacy operators.

Talking about the campaign, Arif Ali, Head – Brand & Communications, Loop Mobile, says, “Consequent to the MNP focused campaigns which began in December 2010 where we had communicated our No.1 network quality, followed by the 'Going for Great' Challenge on money back on call drops, Service Guarantee & tariff plans, last month we unveiled the next phase of our strategy: the 'I Chose..' campaign which featured everyday yet important people whose word the public would value.”

“We now follow it up with a new version with two renowned Mumbai Celebrities in Peter Mukerjee, the well-known media pioneer of satellite TV & the renowned Theatre personality Raell Padamsee, who endorse the mobile service with ' I chose wisely..'” Ali adds further.

Neha@BestMediaInfo.com

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