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BIG CBS PRIME Launches On Airtel Digital TV

The channel scales up its distribution for wider reach; upcoming channels also to be available on airtel digital TV.

BestMediaInfo Bureau | Delhi | March 17, 2011

BIG CBS Networks Pvt. Ltd., the joint venture between India’s multi-media entity, Reliance Broadcast Network Ltd. and US’s No. 1 television company, CBS Studios International, announces the signing of the deal with Bharti Airtel Digital TV to further strengthen its distribution network. This alliance allows BIG CBS immediate access to the excellent audience of Bharti Airtel Digital TV, allowing for wider reach of its channels.

Bharti Airtel Digital TV customers can now enjoy the latest, freshest and hottest shows like NCIS, Bellator, Survivor and more, straight from the US. With over 5 mn customers that Bharti Airtel has in its subscriber base, BIG CBS stands to gain a relevant rich audience base. Viewers also stand to enjoy the excellent programming line-up of BIG CBS LOVE (which is launching on March 21st) and BIG CBS SPARK (also launching soon) which will also be available on this platform.

Speaking on the occasion, Arup Gopikrishna, Vice President Distribution, BIG Broadcasting said, “BIG CBS PRIME in a short span of time has managed to move up to number 3 position, beating some of its strong contemporaries. We want to amplify the reach of the channel to the relevant households and through this alliance we get closer to our target. This alliance will further our reach as we offer our deserving audience, truly international entertainment.”

BIG CBS PRIME with its robust distribution network, reaching Original, World Class Entertainment from the US to Indians across the country is already available across over 30 Million HH’s in all major digital cable and DTH platforms like Hathway, In Cable , Digi Cable, DEN, 7 Star, WWIL, ICC, Sun Direct, Reliance Digital, Videocon D2H and now on Airtel Digital TV. It is also available across many MSOs in smaller centers on their Digital networks, covering overall over 400 cable networks.


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