The general English entertainment channel strengthens its DTH distribution network.
BestMediaInfo Bureau | Delhi | March 1, 2011
BIG CBS Networks Pvt. Ltd., the joint venture between India’s multi-media entity, Reliance Broadcast Network Ltd. and US’s No. 1 television company, CBS Studios International, announces the signing of the deal with one of India’s fastest growing DTH companies Videocon D2H furthering its DTH distribution network. With an already existent superlative reach across the analog distribution network, this association strengthens its hold in the DTH space.
BIG CBS which has recently launched its first premium English General Entertainment Channel ‘BIG CBS PRIME’ is already shaking the industry with its quick growth. The other two channels, BIG CBS Love and BIG CBS Spark are also scheduled to launch shortly. With this alliance, Videocon D2H customers can now enjoy the latest, freshest and hottest content with some of the biggest US shows like NCIS, Bellator, Survivor and more with the latest, freshest and hottest content, straight from the US.
Speaking on the occasion, Ashutosh, COO, BIG Broadcasting said, “This deal is perfectly timed. We wish, through this alliance to strengthen our DTH distribution platform. It is our endeavor to reach world class entertainment to the discerning Indian audiences across the country. We already have an excellent analog distribution set up and now with this, we are strengthening our DTH portfolio too.”
Saurabh Dhoot, Director Videocon Group, "With BIG CBS Prime being added to our bouquet of channels, we have enhanced our offerings for our premium customers. Our objective is to give our customers top class entertainment thus providing a global variety. With this channel on board, Videocon d2h customers can get the best of choice content of some of the biggest US based shows, direct into their living room".
BIG CBS PRIME with its strong and appealing content is already entertaining an extensive array of audience through digital cable and DTH platforms like Hathway, In Cable, Digi Cable, DEN, 7 Star, WWIL, ICC, Sun Direct, Reliance Digital, now Videocon D2H and soon to go live on Airtel Digital TV. It is also available across many MSOs in smaller centers on their Digital networks, covering overall over 400 cable networks.