The second channel from BIG CBS targeted at the urban contemporary couple; to be positioned as the ultimate feel good channel.
BestMediaInfo Bureau | Delhi | March 8, 2010
Thereâ€™s a new destination for couples and itâ€™s on your television sets. BIG CBS announces the launch of its 2nd channel BIG CBS Love from March 21st. The channel will see the comeback of the Queen of Talk Shows - Oprah Winfrey, the sizzling latest season of Americaâ€™s Next Top Model, killer comedy show Everybody Loves Raymond and many other hot favourite shows. Positioned as the ultimate feel good channel, it is targeted at the urban contemporary couple, a destination that both a woman and man would enjoy together.
BIG CBS LOVE will feature Americaâ€™s top rated television shows from CBS Studios International. Its excellent line up will see popular & hit shows like The Oprah Winfrey Show & Americaâ€™s Next Top Model, Every Body Loves Raymond, Kings of Queens and more, which promises to get its audiences hooked to its shows.
Keeping with the timing and the occasion of International Womenâ€™s Day, BIG CBS launched the channel through an esteemed panel of todayâ€™s contemporary women. The discussion was hosted on Bloomberg UTV and saw the coming together of strong women, like Mini Mathur, Shaina NC, Neetu Chandra, Tannishtha Chatterjee and Punitha Arumugam (CEO, Madison Media Group). The conclusions of this discussion, with the women sharing their views on entertainment that they seek and enjoy, not just alone, but with their partners, set the stage for the need of the channel.
Speaking on the launch, Aparnaa Pande, General Manager, BIG CBS Networks said, â€œWe are delighted to announce the launch of BIG CBS LOVE which is going to cater to the entertainment viewing needs of todayâ€™s contemporary Indian couples. We have paid close attention to the entertainment preferences of our audiences when designing the program layout, and have tailor made it to fulfil programming requirements that they can enjoy as a couple. Weâ€™re bringing back Oprah and also favourite shows like Everybody Loves Raymond and Americaâ€™s Next Top Model, which we are confident will be lapped by audiences. Through this channel we are providing world class entertainment, as we also underline BIG CBSâ€™s commitment to providing the widest selection of quality programming for our viewers. â€œ
On day of launch, the channel will already reach 30 Million HHs acrossÂ all major digital cable and DTH platforms like Hathway, InÂ Cable, Digi Cable, DEN, 7 Star,Â WWIL, ICC,Â Sun Direct, Reliance Digital, VideoconD3H andÂ Airtel Digital TV. It is also available across many MSOs in smaller centresÂ on their Digital networks, covering overall over 400 cable networks. The Channel will also be available on AsiaSat3S, the most widely reached satellite platform across Asia and Australia.