Awarded for his continued support in Art and Culture in India through Zee News.
Rajat Arora | Delhi | February 28, 2011
At the time when all popular Hindi news channels are busy sensationalizing news and hunting ghosts, there’s a silent missionary in Zee News who’s chasing his love for art and culture and is doing his bit promoting it as he knows it very well that only art and culture can connect hearts .
Despite being the Deputy Vice President – Marketing at Zee News, Rohit Kumar, where his work revolves around analyzing the TRP numbers and getting maximum mileage for the news channel, he follows his love for the nation and the causes related to its pride, be it environment, health or art and culture. As the result of it, Zee News promotes all the social causes through various on-ground and consumer connect activities on regular basis. When most of the TV people are busy chasing TRPs, Rohit believes that it is only through art and culture that we can be different and can bind hearts.
Impressed with his endevours to promote art and culture, Management Committee of Faiz Ahmad Faiz celebrations 2011 decided to confer a momento along with citation to Rohit Kumar. The momento was presented to Kumar by Honourable President of India Smt. Pratibha Devisingh Patil on the 25th of February at the Vigyan Bhawan, Delhi.
Elated after receiving this great honour from the honourable President, Kumar told BestMediaInfo.com, “I have received this award to promote Art and culture. Art is beyond boundaries and culture brings us closer to our roots. Zee News will keep up its endeavour of preserving and promoting our traditions.”
Recently, My Earth My Duty, a Zee News’ Climate Change campaign had won the coveted “Rashtriya Rajiv Gandhi Achievement Award 2010 for the Best On AIR CSR campaign in recognition of the strength of a campaign that planted over 73 lac plants in a day and inspired millions of people to plant trees across nation to preserve the nature again worsening environment.