The ones who play the Cricket Manager game stand a chance to win passes for India’s matches & free holidays.
BestMediaInfo Bureau | Delhi | February 15, 2011
Yatra.com, India’s leading online travel company today announced the launch of Yatra.com Cricket Manager, the unique and virtual strategy game. This game has been made by Yatra.com in association with OMLogic, its strategic social media partner. With only a few days to go before the Cricket World Cup kicks off, the travel portal Yatra.com, intends to generate a lot of excitement among the cricket-crazy community in India, giving them the unique experience of managing Team India XI through this game. The player of the game dons the mantle of the Cricket Manager.
This strategy game promises to be the biggest cricketing extravaganza outside of the World Cup itself, offering participants the opportunity to manage the travel and stay of Team India XI in a hassle free manner while they strive for the Cup. As the Yatra.com Cricket Manager, the participants have to manage the travel and stay needs of Team India XI, all the while ensuring the team is high on morale and fitness levels. One needs to manage these travel and accommodation needs in the most cost effective manner to stay ahead in the game.
All the achievements made by the participants during the game will be converted into points. In the end, the winner of Yatra.com Cricket Manager would be evaluated on the smart and optimal travel and stay bookings, all the while ensuring Team India XI’s level of morale and fitness and smartest travelling. The winner gets a chance to travel with the Indian Cricket Team for a season. Others stand to win Match Passes, Mobile Phones, Weekly Prizes, Free Holidays.
Speaking on the occasion, Pratik Mazumder, Head of Marketing and Strategic Relations, Yatra.com said “Yatra.com is thrilled to launch this mega gaming experience for the cricket loving nation. With Yatra.com Cricket Manager, we want to engage our customers to experience the simplicity of booking flights and hotels on Yatra.com. There is nothing bigger than cricket in this country and we are leveraging it to the maximum through this unique strategy game that I am sure all cricket lovers will enjoy”.
Kapil Gupta, CEO of OMLogic, the company that has developed the game for Yatra.com said, “Cricket, Travel and Gaming. What else can you ask for in a package? This game will become the most exciting game around the World Cup, second perhaps only to the action on the cricket pitch itself. It’s been a fascinating journey working on this game”.
Yatra.com has been a pioneer in introducing customer centric innovative strategies. Since its inception in 2006, Yatra.com has been a company, which not only adapts the latest technology, but also focuses on product and service innovation. With this new initiative Yatra.com reinforces its customer centric approach thereby aiming to expand its customer base by reaching out to prospective travellers.