COLORS & MTV India to be available on Mio TV platform as part of the Bharata pack; Colors is also available on StarHub.
BestMediInfo Bureau | Delhi | February 1, 2011
Viacom 18 Media Pvt. Ltd, an equal joint venture between Viacom Inc. (NYSE: VIA and VIA.B) and Network18, one of India’s leading entertainment conglomerates, today announced the launch of its General Entertainment Channel, COLORS and Music Channel, MTV India in Singapore. While COLORS will be available on both StarHub as well as SingTel’s Mio TV platform, MTV will only be part of Mio platform.
With the launch of two channels in Singapore, Viacom 18 targets South East Asian diaspora familiar with Bollywood entertainment. The new ‘COLORS Asia Pacific Feed’ will help subscribers in South East Asia to enjoy their favourite shows during their Prime Time.
On this occasion, Rajesh Kamat, Group COO - Viacom18 & CEO, COLORS said, “With the launch of COLORS and MTV India in Singapore, we continue to demonstrate our commitment to serve the entertainment needs of our viewers and strengthen our distribution network in the Asian market. After our successful launches in the US, UK and the Middle -East, we are pleased to now partner with SingTel and StarHub to offer the best of entertainment to our viewers in Singapore. The launch is part of Viacom18’s aggressive growth plans to extend our flagship brand outside India.”
After successful launches in the US, the UK, Australia -New Zealand and Middle-East, COLORS now aims to entertain the widespread South-East Asian community residing in Singapore with its popular fiction series, reality shows and the latest blockbuster Bollywood movies. Viewers in Singapore will now be able to enjoy their favourite soaps like Balika Vadhu, Mukti Bandhan, Phulwa, Na Aana Is Des Laado etc in their primetime. They can look forward to an exciting line up of big ticket reality shows including Chak Dhoom- Team Challenge, Guinness World Record- Ab India Todega amongst others. Bollywood music lovers will enjoy the best tunes that Mumbai has to offer on MTV India. The channel will feature popular tunes and exciting variety shows such as MTV Roadies on the station that is a huge hit among youths in India
A Bollywood extravaganza awaits them as COLORS readies to premiere the latest and the biggest Hindi blockbuster films in the months to come. The exciting movie lineup on the channel includes Comedy like- Golmaal 3 starring Ajay Devgan; Akshay Kumar’s Tees Maar Khan; Priyanka Chopra’s Saat Khoon Maaf; amongst others.