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UTV World Movies Partners With BIG Cinemas

To host Oscar film festival showcasing films which are yet to release in India.

BestMediaInfo Bureau | Delhi | February 10, 2011

Mumbai – It’s that time of the year again where spotlight is on the red carpet for the biggest film awards. As Hollywood gears up for Academy awards and speculations begin on who will take the golden lady home, BIG Cinemas in association with UTV World Movies brings to all the movie aficionados some of the best films of 2009 & 2010 which made their way into Oscar nominations.

Oscar Fever begins from February 11 to February 17, 2011 in Mumbai, Delhi, Pune, Ahmedabad and Jalandhar and the tickets are priced at a flat rate of Rs 100 (with the exception of Metro BIG Cinemas).  The festival will feature highly acclaimed films like The Social Network, Inception, Avatar, Inglorious Basterds, 127 Hours, Toy Story 3 and Inside Job and will also showcase films like True Grit and Rabbit hole which are yet to release in India.

UTV World Movies associates with Big Cinemas keeping in mind the brand fit of getting best of films from across the world to our patrons. In the past too the channel had exposed its audience with showcasing the movie in a big screen, with this initiative the channel re-emphasis the fact that it will continue entertaining its patrons in every possible way.

Commenting on this initiative, Archana Jhangiani, Head – Brand and Marketing for BIG Cinemas said "With Oscar Fever at BIG Cinemas we are giving our audiences a chance to see some of the best recent films again on the big screen. We've got a good mix of films from popular to animation to 3D to documentary films, making it a festival where there is something for everyone.”

Kunal Mukherjee, Marketing Head, UTV World Movies comments, “UTV World Movies has over the last couple of years been the platform to showcase the best of International cinema. The Oscars’ award the best of world cinema and it is ideia to be associated with Oscar Fever.”

BIG Cinemas is India's largest cinema chain with over 550 screens spread across India, the United States, Malaysia, Nepal and Netherlands. BIG Cinemas has been awarded the “Entertainment Retailer of the Year” honor at the India Retail Forum 2009 and has also been awarded ‘International Exhibitor of the Year 2008’ by CineAsia 2008 at Macau. BIG Cinemas’ innovative concept of Cinediner which combines fine dining and movie watching has won the award for Most Admired Innovative Concept of the Year at Images Retail Forum 2010.

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