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UTV Action Takes Media Agencies On A Real Action Ride

8 agencies including Group M, Madison, Lodestar had an action packed weekend at Della Adventures.

BestMediaInfo Bureau | Delhi | February 7, 2011

It started with sky diving in South Africa, went onto Panja Championship, then an adventure packed trip to Singapore for the F1 race and moving forward an action filled weekend. UTV Action takes its trade partners to experience some real action at Della, India’s largest adventure park on 5th Feb 2011.

Della Adventure is a place that gives a new meaning to passion, family entertainment and a good wholesome recreation. If one is looking for an ultimate adrenaline rush then Della Adventures is the place to be! In short, UTV Action exposed its trade partners to the most perfect, enthralling and a thrilling experience this weekend. There were around 8 media agencies participating and to add some fun element to this adventurous trip the channel had thrown challenges to the agencies and at the end of the trip one person was crowned as the ‘Action Weekends Winner’.

The participants experienced plethora of activities at Della Adventures including Paintball, rappelling, ATV 90cc bikes, high rope activities and much more. To name a few, Group M, Madison, Lodestar etc were the participating agencies.

Speaking on the initiative, Kunal Mukherjee, Marketing Head, UTV Action Says “Doing it is believing it. Action needs to be experienced first hand so we decided to take people to Della Adventures in Lonavala which is India's largest adventure park. This activity has not only given an exhilarating experience but also served as a great brand fit for the channel. I am certain our trade partners had thrilling experience at Della Adventures.”

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