Source: TAM, CS Male 25+ AB, 1Mn+ markets on 16th February, 2011.
BestMediaInfo Bureau | Delhi | February 25, 2011
On 16th February, 2011, when Prime Minister Dr. Manmohan Singh addressed issues that the Centre is surrounded by, from media exposes on corruption to inflation, India tuned into its most trusted news source, TIMES NOW.
With a mammoth viewership share of 74% during the PM-Editors meet, TIMES NOW has reaffirmed its dominance over the English News category on big news days.
As per the viewership data released by TAM, CS Male 25+ AB, 1Mn + markets TIMES NOW radically leads the genre during the PM’s Press conference with 74% viewership share as compared to 4% of NDTV 24x7 and 2% of CNN IBN.
TIMES NOW’s primetime Flagship show, The Newshour which discusses and debates the main stories of the day also saw a phenomenal viewership share of 71% on that day.
Speaking on the occasion TIMES NOW’s Editor-in-chief, Arnab Goswami, said, “We at TIME NOW believe that direct questions win trust. TIMES NOW asked the most direct, pointed and relevant questions at the PM’s Press Conference and the viewership data reflects India’s trust in TIMES NOW”.
Congratulations!!!. I am not surprised....The track record of times now is exemplary...and I personally feel Mr. Arnab Goswami is mainly responsible for this extraordinary feat (I said mainly, not totally, I dont want to belittle others contributions) But of late I have observed a subtle change in topics and guest choice in News hour...u are drifting gradually from main issue to more of yellow journalism... (remember a latin phrase -- "Momento mori") Best wishes.