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Tata Motors Launches On-ground Campaign Jiyo Dilli Festival

The four month long festival kick-starts on 5th March with contest involving corporates fro NCR.

New Delhi, February 15, 2011

Tata Motors has launched the 4 month long, Jiyo Dilli Festival to celebrate the high spirit of Delhi.

Delhites love to live life king-size. Whether it is shopping at malls, catching a movie, going for a music concert or simply hanging out with friends at a roadside food joint – Delhites believe in living life to the fullest.

To celebrate this very spirit of Delhi, Tata Motors Jiyo Dilli Festival will present multiple opportunities to the Delhites to participate in host of activities and events. The Tata Motors Jiyo Dilli festival will kick-start with the Vista90 Paintball Shoot-out contest on March 5, 2011, which will invite leading corporates from Gurgaon and Noida region to enjoy a paintball game while driving in the powerful new Tata Vista90. The finalists will battle it out at Waterbanks, Damdama Lake on March 19, 2011.

During this festival, Tata Motors offers all Delhites a month long scheme. As part of the scheme, Tata Motors Assured, the pre-owned car arm of Tata Motors offers Delhites an exchange benefit of upto Rs. 25,000. Delhites can exchange any brand of used car for a new Tata car. Tata Motors Finance offers consumers the option of an interest rate of 8.99% or a 100% car loan.

Tata Motors offerings does not stop here, the company has also developed a website-, inorder to capture the ‘live-life-to-the-fullest’ spirit of Delhi. Tata Motors invites all Delhites to share their Jiyo Dilli story through write-ups, photographs and videos.

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