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Radio Mirchi Partners With Dubai Based Cricket Radio

Takes world cup programming to a new level by making Kapil Dev a part and parcel of it’s cricket campaign in this world cup.

BestMediaInfo Bureau | Delhi | February 28, 2011

India’s largest FM station Radio Mirchi has joined hands with Dubai based Cricket Radio to take its world cup programming to a new level by making Kapil Dev a part and parcel of it’s cricket campaign in this world cup. Through this partnership, Cricket Radio has marked its entry into Indian market.

Though this path-braking initiative, not only will Kapil Paaji make the day cheerful and unforgettable for the Mirchi fans with his views on the ongoing matches of the ICC World Cup 2011 but he will be also be heard getting into Mirchi mode by playing his favourite songs talking to RJs, answering callers, asking quiz questions and even chatting with Mirchi’s ultimate Joke-master Sud on his Hansi Ke Fawaare. Kapil Dev will entertain Mirchi listeners while the nation is in its vibrant World Cup mood.

Speaking on the partnership, Ajay Sethi, the Chairman of Dubai based Channel 2 group and founder of Cricket Radio added “We are proud to partner with Radio Mirchi in bringing the legendary Kapil Dev to the lakhs and lakhs of Mirchi listeners across the country. The Cricket fervour is soaring higher every day and we are happy to undertake this exclusive initiative. I am sure the Mirchi fans will a great time with Kapil Dev on the airwaves.”

Ranjit Madgavkar, National Creative Head, Radio Mirchi, added, At Radio Mirchi, we have decided to present to our fans a kind of cricket ‘paagalpan’ that you expect from a brand like ours. Radio Mirchi loves innovators, trail-blazers, trend-setters and positive personalties. We love a culture that likes to take new challenges. No one exemplifies this more than Kapil – a trailblazing, pathbreaking winner. A man who as a fast bowler and allrounder gave Indian cricket something it totally lacked. His passion, commitment and desire to take challenges changed Indian cricket. It’s a pleasure to have such a passionate, inspiring, simple and straightforward person like Kapil.  We are extremely happy with the great response we received from our listeners who have been listening to Kapil on-air. Radio is a very intimate and friendly medium and there is no better person to talk to listeners than a man who always speaks from the heart – Kapil Dev.”

Having a blast at the Mirchi Studio today, India’s only world cup winning captain Kapil Dev commented, “I’m having a great time interacting with the Mirchi RJs and the listeners. It feels fantastic to be on air and experience the tremendous enthusiasm of fans. This is my debut on Radio Mirchi and I feel my first innings is going beaitifully. Radio is such a relaxed and informal medium that I feel completely at home here. I greatly appreciate Radio Mirchi’s endeavours in making this world cup memorable for fans and for me with their unique initiatives. I’m looking forward to being on Mirchi throughout this world cup and continue to entertain fans.  I wish Team India all the best and sincerely hope they get home the prestigious World Cup.”

Apart from discussions on cricket, the days will also have its Mirchilicious and filmy moments when Kapil Paaji will hum a tune or two and reveal to fans his favourite movie moments, romantic songs, film stars and other exciting trivia. For the very first time, Mirchi listeners will have the chance to experience a never-seen-before aspect of their very own Kapil Paaji.

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