Planman Marcom Unveils Powerbrands 2010-11

A research-driven Power Book of India's most powerful brands launched in a glittering ceremony held in New Delhi.

BestMediaInfo Bureau | Delhi | February 7, 2011

Planman Marcom has unveiled POWERBRANDS 2010-11, a research-driven Power Book of India's Most Powerful Brands. It is a first of its kind initiative that will act as a strategic tool in reinforcing the supremacy, legacy, sustainability & credibility of brands. The glittering mega launch took place on 4th February 2011 at the Intercontinental Eros, Nehru Place, New Delhi witnessed by the best from the world of business, advertising and marketing. PowerBrands, the greatest book on brands has evolved after rigorous research, brain- storming and meeting the custodians of every selected brand.

It is a manifestation of India's most superlative brands, which have fortified their presence in the hearts and minds of the Indian consumers. The first book in two different avatars will offer the Indian readers a never before experienced interpretation about the brands on the most exhilarating writing and an extra-ordinary style of design and production complementing the theme of the book, “Evolution to Revolution”.

Prof. Arindam Chaudhuri, Honorary Director, IIPM, says, “One cannot deny the fact that so many Indian businessmen and entrepreneurs find a place in the list of the billionaires the world-wide, showcasing the success story of Indian Inc and its ever-expanding consumer base. But, on the flip side, not a single India-born brand could find a place in such lists. We are such a huge market with innumerable opportunities and business prospects, and hence branding of product is as important as the product itself. A right kind of knowledge about a brand is what consumers nowadays are looking for. Powerbrands is a manifestation of an ever-growing intellectual brigade that IIPM Think Tank is producing for a better nation.”

First time ever path breaking concepts like "Power-Factor" analysis and "Power Success Factor (PSF) have been included in the book. The research to list the top PowerBrands of India, national as well as international brands, was one of the most extensive surveys conducted pan India. It was the first brand study ever to encompass 9 different parameters essential for the survival, revival, growth and revolution of brands- to establish a brand's credibility.

“It is a power book to reflect the soul of each brand so as to bridge the gap between the perceptions of the consumer and the brands. Without a well crafted brand profile, a brand may not seem attractive enough to suit their best markets and fortify their presence amongst the consumers; hence it is adequate to carve a suitable brand perception in order to attract the respective target audience. We at Planman Marcom are very proud to be able to implement this extremely credible and well crafted product that will make this industry proud.” adds Abhimanyu Ghosh, CEO, Planman Marcom and Co-Author, PowerBrands.

The only book in the genre to come out in two different formats. A World-Class designed and produced coffee table Mega Edition format and the other format being the Corporate Edition.

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