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Percept Launches Bollywood Live

The Makers of Sunburn introduces India’s first LIVE Bollywood Dance Music Experience.

BestMediaInfo Bureau | Delhi | February 17, 2011

After creating waves in the world of Electronic Dance & Music with ‘Sunburn’ - Asia’s Premier EDM Festival, Percept is all set to take the Bollywood experience to a new level with its brand new Intellectual Property (IP) - ‘Bollywood Live’, the first ever multicity Bollywood Dance Music Festival delivering the ultimate Bollywood experience to all Bollywood aficionados! The inaugural ‘Bollywood Live’ show will be hosted at the PAN CARD CLUB, Pune on Friday, 4th March, 2011 from 5.00 pm onwards.

This will be India’s first LIVE Bollywood Dance Music experience wherein prominent Bollywood DJ's from across the nation will come together on one stage to entertain the crowd with their latest compositions and remixes of popular Bollywood tracks. The launch show of ‘Bollywood Live’ at Pune will set the city abuzz with excitement all thanks to the new age technology lasers, LED and graphics that will be employed to create a surreal effect for visitors. Exciting live musical performances by the renowned DJ Hiren, DJ Akbar Sami and DJ Lil’B and headline act by none other than DJ Suketu along with sensational Dance Acts by other artists will add to the magic on stage.

To jazz up this high voltage Dance Music experience, ‘Bollywood Live’ will also offer ‘Bollywood Bazaar’, an exclusive showground featuring flea markets providing Bollywood merchandise, display of unique Bollywood props, a Bollywood gaming zone and other fun activities. Patrons will also get to relish a unique Bollywood themed food zone called ‘Bollywood Tadka’. This exclusive F&B zone will wow visitors with its diverse selection of innovative cuisines named after famous Bollywood celebrities. VIP customers will also experience an elevated VIP Lounge offering a vantage view of the main stage while the large Dance floor will allow over 3000 fans to groove to the music.

First ever ‘Bollywood Live’ show is presented by ‘Chevrolet’, in association with ‘Gitanjali Group’ and is co-sponsored by ‘Bacardi’. Radio Mirchi is the official ‘Radio Partner’, Captions is the ‘Outdoor Partner’, Café Coffee Day and ARK Gallery are the ‘Retail Partner’, Cinecurry is the ‘Online Partner’ and bookmyshow.com is the ‘Ticketing Partner’ for ‘Bollywood Live’. Symbiosis Institute of Mass Communication (SIMC) and International School of Business & Media (ISBM) are the Supporting Partners.

Commenting on this new IP from the Percept Group, Shailendra Singh, Joint Managing Director, Percept Limited said, “After the magnificent triumph of Sunburn, Percept is all set to take the Bollywood experience into another level with the launch of ‘Bollywood Live’ - India’s first LIVE Bollywood Dance Music Experience. Prominent Bollywood DJ's from across the nation will come together on one stage to entertain Bollywood aficionados with their latest compositions and remixes of popular Bollywood tracks.”

He added,” The range of entertainment zones like ‘Bollywood Bazaar’ &‘Bollywood Tadka’ will offer visitors an entire 360-degree Bollywood experience and enable them to take back home a slice of Bollywood.”

Info@BestMediaInfo.com

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