The TVC to promote SBI Life ULIPs products was launched this weekend; watch the TVC here.
Rajat Arora | Delhi | February 10, 2011
SBI Life has launched a new campaign for its unit linked insurance plans (ULIPs). Conceptualized by Ogilvy and Mather, Mumbai, the campaign launched this weekend with a TVC. The campaign may be seen across other media vehicles soon.
The campaign task is to create awareness and build preference for SBI Life ULIPs (Unit linked insurance plans). These SBI Life plans are smart and simple insurance solutions that help in achieving long term financial goals while simultaneously enjoying life to the fullest. The campaign is targeted at young working professionals who have a comfortable disposable income and are looking for long term risk free instruments that are sure to fulfill the investor's financial goals.
Speaking with BestMediaInfo.com, Piyush Pandey, Executive Chairman & Creative Director (South Asia), Ogilvy and Mather, says, “This film is the continuity of the campaign for State Bank of India which we have been doing from the past 5 years. We have focused upon the little joy from life which one should never give up. The campaign conveys that by investing in SBI Life Insurance one would continue to enjoy life at any point of time.”
Anup Chitnis, Executive Creative Director, Ogilvy and Mather said, “While creating the communication for SBI Life ULIP, we presented the thought process – Zindgi hai jeene ke liye – in a very special way. If you don’t have worries in life, you can enjoy every moment of it. In this campaign, we have featured a couple in their 40s and captured their beautiful moments to convey our message.”
Credits: Creative: Piyush Pandey - Executive Chairman & Creative Director (South Asia) Anup Chitnis – Executive Creative Director Mangesh Someshwar - Creative Director Account Management: Asheesh Malhotra - Sr. Vice President, Mobile Hirol Gandhi - Vice President Akanksha Mehta - Management Supervisor Client: Chandramohan Mehra - Vice President Production House: Chrome Pictures Director: Amit Sharma