The new agency to serve the brands solely in India; TapRoot India continues to be creative partner at Asia level.
Neha S | Delhi | February 23, 2011
The Fox International Network in Asia has had a very active expansion spell, with 7 new channels added to its Indian basket. And since National Geographic and Fox History & Entertainment keep being the prime focus in this basket, moving forward in the year 2011, the network will focus highly on additional initiatives from these two channels to keep up the momentum in India.
In order to support these plans, the need for an additional creative agency has been felt. While the new creative agency will serve the brands solely in India, TapRoot India, the network’s creative partner in key Asian markets, will continue to provide strategic & creative expertise to the Fox Network channels at Asia level.
Speaking on this, Debarpita Banerjee, Vice President – Marketing and Communication, Fox International Channels- India said, “Our association with TapRoot has enabled us to execute innovative and effective campaigns for our channels, with a few more Promax awards added to our list. As we gear up for 2011, while we have Taproot on board for other Asian markets, we are looking at adding a new creative partner to focus completely on the extended channel functions in the Indian market.”
Also commenting on the development, Agnello Dias, the Founder member of Taproot India said, “National Geographic channel continues to be one of our brands that provides opportunity for interesting work. Going forward in 2011, we will focus on challenges and effort priorities in the Asian Market, and continue to add value to the brand and support its growth objectives.”