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FOOD first Appoints ‘TUNA is fresh’ As Packaging Partner

Miami based TUNA, specializes in creating show packaging and image campaigns for TV networks.

BestMediaInfo Bureau | Delhi | February 2, 2011

Real Lifestyle Network’s premier offering, FOOD first, an upcoming 24x7 channel dedicated to food has appointed ‘TUNA is fresh’ as their Packaging partners. Miami based TUNA, specializes in creating show packaging and image campaigns for TV networks in the US and also for prominent international markets. AXN, MTV, Telemundo / NBC are amongst some of the renowned brands that they have worked with.

TUNA is a partnership between two experienced television creative executives – Pepe Carmona & Alejandro Abramovich. After years of heading award winning creative on-air departments, they decided to establish their own venture, keeping one focus in their approach - freshness and energy; which has now become their unique style and immediately sets apart brands they work on.

The FOOD first logo itself, strongly expresses interesting facets of the channel.  The logo is composed of a font style specially created for the logo.  The vibrant colors in the range of reds, oranges and greens used in the logo give a high visual impact and respond to the passion & energy of the FOOD first audience. The overall design philosophy implies direction and movement, which symbolizes the zeal of the young audience.

Speaking about the partnership, Manisha Tripathi, Business Head, Real Global Broadcasting Pvt. Ltd., said, “The strategy for FOOD first is to be an entertaining channel around FOOD showcasing the celebration of FOOD. The channel breaks away from the traditional straight laced instructional cookery shows to present an exploratory, experimental spirit around FOOD to resonate with the younger target group. Tuna interpreted this just right in the fresh, dynamic rendition of the channel packaging design for FOOD first. We’re very happy with TUNA’s execution of FOOD first packaging. ”

Pepe Carmona of TUNA enthusiastically adds, “Viewers prefer programs that they can relate with, when this is also reinforced through the packaging, it really hits the sweet spot.  With FOOD first, our focus has been to create fresher and innovative packaging that pushes the bar on engagement. Our association with FOOD first has presented a superb platform for us to showcase world class imagery and show packaging that celebrates the global passion for food”.

At FOOD first, the focus is on food. Packaging reflects this, and visually focuses food at its appealing best, to sync with programming into a delightful overall experience for viewers.  In response to the kind of food we consume at various parts of the day, the look & mood of FOOD First’s packaging uniquely changes across the day - mornings are sunny yellows with fresh fruits which then transforms  to capture the pungency and heat of the Indian afternoon, building in a visual crescendo to match the passion that epitomizes the night.

FOOD first’s packaging exhibits a lot of dynamism in imagery and every effort  has been made to keep it world-class in cognizance of the cosmopolitan tastes of our audience and the aspirational nature of our content.

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