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BIG CBS PRIME Reaches 30 Million Households

Robust distribution network, reaching Original, World Class Entertainment from the US to Indians across the country

BestMediaInfo Bureau | Delhi | February 17, 2011

BIG CBS PRIME, the first premium English General Entertainment Channel from the joint venture between Reliance Broadcast Network Limited and CBS Studios International, strengthens distribution to reach 30 million households across India. With distribution, a key function, which reaches the product out to the end consumers, its significance for a new channel that needs to maximize its reach is tremendous. BIG CBS PRIME extends to over 400 operators across all the SEC-ABC areas in the Top 7 Metros in India. In Delhi, with 76 networks, it covers nearly 85% of the current cable market share, while in Mumbai it covers 85% of the market, 70% in Kolkata, 80% in Bangalore, 85% in Pune and 80% in Hyderabad. With its recent tie-up with SCV in Chennai, BIG CBS PRIME also covers 100% cable households in Chennai. Speaking on the wide distribution reach of the channel, Ashutosh, COO, BIG Broadcasting said, “This is a very significant development. We now have a strong pan-India presence and have reached the widest relevant audience in our category. It is our endeavor to reach world class, near live entertainment to relevant audiences in India.” Driven by its brand promise of bringing the latest, freshest, hottest from US Television, BIG CBS PRIME brings shows like NCIS, The David Letterman Show, Survivor, Bellator, ET, The Insider and more… BIG CBS PRIME is already available across all major digital cable and DTH platforms like Hathway, Sun Direct, In Digital, Digi Cable, DEN, 7 Star, Network Digital, Reliance Digital and expected to be present on Airtel Digital TV and Videocon d2h shortly. It is also available across many MSOs in smaller centres in their Digital networks.

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