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UTV Bindass & UTV Movies Launch In Malaysia

To debut on Telekom Malaysia’s HyppTV.

BestMediaInfo Bureau | Delhi | January 21, 2011

UTV Global Broadcasting Limited, the broadcasting arm of UTV Software Communica/tions Limited has signed up for the launch of its channels, UTV Bindass and UTV Movies on HyppTV,  Malaysia’s newest Pay TV service where the content is delivered by Telekom Malaysia Berhad (TM) through TM’s high speed broadband service, UniFi.

M. K. Anand, Chief Executive Officer, UGBL said, “We are pleased to announce the foray of our channels into Malaysia and with HyppTV as our distribution partner, we are confident of our content reaching out to the right audiences. The Malaysian TV viewer is widely exposed and has a taste for quality entertainment and we are sure our content will surpass their expectations.”

UTV Bindass is India’s leading Youth channel with a classic mix of path-breaking reality content as well as Bollywood music. UTV Movies on the other hand, has the inherent advantage of being the only Hindi movie channel coming from a motion picture studio.

Jeremy Kung, Executive Vice President of New Media, TM said, “We welcome our partnership with UTV and the diversity of content that we can now offer via HyppTV. We believe that with the addition of new channels from UTV, we have the right mix of content to meet the discerning tastes of the Malaysian audience. All our new channels are exclusive to HyppTV. In addition, we believe that our service has entered the market at the right time, offering consumers a whole new alternative entertainment experience.”

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