MiD DAY drops its cover price by Re.1 for today to mark the launch of new fiction show on Colors.
BestMediaInfo Bureau | Delhi | January 10, 2011
India’s No.1 Afternooner truly acts like a partner to all its advertisers. The point is proved once again as MiD DAY drops its product pricing by Re.1 to promote Mukti Bandhan a new show launching by Colors in its primetime from Monday. This is an exclusive Impact activity that MiD DAY has planned with Colors.
MiD DAY dropped the price of the product by Re. 1 to match the message of the show. The newspaper is available for Rs.2 in Mumbai today instead of its regular cover price of Rs.3. It’s a story of an ordinary man who has a great business sense and he changes his life from Re.1. MiD DAY will dawn a front page Impact cover with details of the show and the Re.1/ discount. This gives an opportunity to all its readers to make their life big like the common man did in the show.
Says Manajit Ghoshal, MD & CEO MiD DAY Infomedia Limited, “MiD DAY has always treated advertisers like its partners. We take pride in the face that we always try to add value to the proposition that an advertiser brings to the table. Its partnerships and propositions like these that keep us going and the brand buzz alive.”