The mandate was to address issues related to accuracy, accountability, transparency and objectivity in the generation of TRPs.
BestMediaInfo Bureau | Delhi | January 10, 2011
The TRP committee set up by the Ministry of I&B under the Chairmanship of Dr. Amit Mitra, Secretary General of FICCI will be submitting its report to Ambika Soni, Minister of Information and Broadcasting today.
The committee constituted to review the Television Rating Point (TRP) system in India and study the feasibility of setting up an alternative mechanism through legislation is headed by Dr. Amit Mitra, Secretary General FICCI. The committee was constituted in May to review the existing system in India and suggest measures to bring in place an effective mechanism for a transparent TRP system.
One of the issues proposed to be studied by the committee was feasibility of setting up, as an alternative, an institutional mechanism through legislation to either generate TRP ratings directly or work as an accreditation or standardisation body while leaving the work of generation of TRPs to private players.
The Committee was constituted in the backdrop of perceived deficiencies in the present system of generation of TRPs in India and its possible impact on the programming content of TV channels.
The mandate of the Committee was to address issues related to accuracy, accountability, transparency and objectivity in the generation of TRPs.
It was also expected to examine as to how misleading TRPs may not only impact broadcasters and advertisers but more importantly the viewing public.
The committee was supposed to take into account the recommendations of TRAI, the report of the Parliamentary Standing Committee on IT, other judicial pronouncements and international best practises to arrive at their recommendations.
The key reference points of the committee include checking viability of the TRP system in portraying the demographic profile of the viewership in the context of viewing habits and sample size and coverage area, including rural segments of the country and regions such as Jammu and Kashmir and Northeast.
Apart from these issues, the Committee was to examine whether an industry-led body like BARC, as recommended by TRAI, is the most appropriate mechanism to create TRPs without the existing deficiencies.