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Text 100 Partners With Leading Industry Confluences

Extends PR & Media support to Asia Retail Congress, World HRD Congress, Global Youth Marketing and Shoppers & Consumer Insights Forum.

BestMediaInfo Bureau | Delhi | January 28, 2011

Text 100 (India), a leading global boutique PR consultancy,  has been appointed as the “Official PR partner” for the forthcoming global events viz. Asia Retail Congress, Global Youth Marketing Forum, Shoppers and Consumer Insights Forum, and World HRD Congress. The leading confluences, that promise participation from some of the world’s leading brands, subject-matter gurus and industry veterans, will be held from 8th - 12th Feb 2011 at Hotel Taj Lands End, Mumbai, India.

As the official PR partner, Text 100 Mumbai will drive the public relations campaign to create awareness and support the brand growth for all four confluences across target markets.

Commenting on the partnership, Dr Raju L Bhatia, Project Director for the confluences said, “India is at the forefront of global action with a booming domestic market. The country is witnessing tectonic shifts in consumer behavior, employee needs and market dynamics, making it imperative to debate and discuss these developments and chart a future roadmap. We were delighted with Text 100’s role in building awareness for World Brand Congress, and look forward to their continued support in conveying the value proposition these confluences on Retail, Youth Marketing, Shoppers’ Forum and HRD promise, to audiences in India.”

Sunayna Malik, Managing Director, Text 100 India averred, “We recognize the opportunity for industry champions, leading brands and professionals to gather under a single roof and share insights, knowledge and best practices. We are confident that these confluences will play a defining role in shaping the respective industry’s future, and are therefore excited to forge an exclusive PR partnership with them.”

The Asia Retail Congress, Asia’s single most important global platform to promote world-class retail practices, will be organized from February 8th - 9th, 2011 at Taj Land’s End in Mumbai. Themed ‘Making Sustainability Good Business’, the focus of the conference is to discuss and influence the issues for change, and is aimed at company chairpersons, Presidents and CEOs from leading international and national retailers, directors of international and national retailers & directors of international brands. This year’s chairman of the conference will be Alok Bharadwaj, Senior Vice President, Canon India Pvt. Ltd and Vice Chairman will be Prodipta Sen, VP - Marketing & Corporate Affairs Alpha G:Corp Development Pvt Ltd.

The third edition of ‘Global Youth Marketing Forum 2011’ will be organized from February 8th - 9th, 2011 at Taj Land’s End in Mumbai. This year’s theme is ‘Tapping the power of the trend setting Hip Hop Mindset, Culture and Lifestyle’. The event is a platform for several youth obsessed brands coming from across the globe. It is the largest rendezvous of Youth Experts, Marketing Professionals, Cool Hunters & Brand Specialist who will offer insights on what keeps youth craving for the Brand? What Youth like? What Youth want? How to capture the Youths attention in an increasingly intriguing and “Multi-Tasking” youth segment of today? This year’s chairman of the forum will be Rahul Saighal, Chief Marketing Officer, Aircel Limited.

The ‘Shoppers and Consumer Insights Forum’ will be held on February 9th, 2011 at Taj Land’s End in Mumbai. This year’s theme is ‘How to Integrate Shoppers and Consumer Insights to The Marketing Plan to Impact the Shoppers Journey’. The shopper and Consumer insights forum promises a real path to innovation, versus relentless incremental improvements for Retailers and manufacturers.

All marketing efforts are successful only to the extent that they connect with a real, live human being - a consumer. It means seeing the world through the consumer’s eyes. It entails putting yourself in his shoes. It demands that to go beyond knowing who customers are to something deeper. Consumer Insights will enable to “read” consumers and respect them for what they are and will allow you to speak to consumers with genuine understanding of who they are: what they need, what they feel, what they think, what they believe.  It’s an Ideal opportunity to learn how to turn consumer insights into creative ideas that sell brands and to benchmark with leading companies through keynote presentations, brainstorming sessions, interactive discussions and hear quality up-to-date case studies from leading corporations but you will take a closer look at the improvements that the biggest companies in the market are implementing.

‘World HRD Congress 2011’’ will be organized from February 10th -12th, 2011 at Taj Land’s End in Mumbai. This year’s theme is ‘The Future of HR’

The ‘World HRD Congress 2011’ will be an Executive Level Retreat in which participants will review Evolving Trends in HRM that could change their paradigm on leading people at work. It would provide an opportunity to acquire skills to maximize competencies and become a more knowledgeable contributor in the organization. Besides networking opportunities, the conference offers unique in-depth approaches to understanding important workplace issues that affect an organization's viability in today's fast-paced business environment. The Congress is the largest rendezvous of HR Professionals......from across the world. These Congress bring several Global Personalities under one roof.

On 12th Feb 2011, renowned Management Guru Dr. Marshall Goldsmith will address an exclusive session on ‘The Future of HR: Developing Leaders from the Inside’. He is the million-selling author of many articles and books, including the New York Times best-sellers, MOJO and What Got You Here Won’t Get You There – winner of the Harold Longman Award for Business Book of the Year.

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