The telecast of Star Screen Awards 2011 on the weekend scores big for Star Plus.
Rajat Arora | Delhi | January 27, 2011
Riding high on the screening of Star Screen Awards, Star Plus has recovered up to some extent in the fourth week of TAM 2011. According to the TAM data released for week 4, the No.1 Hindi general entertainment channel has garnered 360 GRPs as compared to 326 in week 3. The telecast of Star Screen Awards 2011 scored 5.4 TVRs for the channel. Star Plus had released its Anthem for woman Tu Hi Tu and announced the launch of 3 weekend shows during the awards.
On the other hand, Colors has garnered 243 GRPs (last week 276). The premiere of Action Replay contributed with 3.5 TVRs to the No.2 GEC.
Besides, Zee TV has also shown some recovery and garnered 235 GRPs as compared to 222 in the 3rd week of 2011.
As the popularity of Jhalak Dikkhla Ja is growing, Sony Entertainment Television too has gained 15 GRPs this week. Sony has garnered 173 GRPs on the TAM people meter in the 4th week of this year.
The GEC-2 channels have also attracted more eyeballs this week. SAB TV has recorded 137 GRPs (last week 136) followed by Imagine 86 (last week 83), Star One 41 (last week 36) and Sahara One 30 (last week 27).