Powers women centric weekly activity Nayika Club by Hindi daily of Madhya Pradesh & Chhattisgarh.
BestMediaInfo Bureau | Delhi | January 24, 2011
This can be termed the perfect combination. Hindi GEC Star Plus has joined hands with leading Hindi daily of Madhya Pradesh & Chhattisgarh Nai Dunia for its women centric weekly activity Nayika Club. With Star Plus joining in as the Principal Sponsor, Nayika Club now spreads its wings in 13 towns of Madhya Pradesh.
Named after the weekly womenâs magazine âNayikaâ, NaiDunia Nayika Club is first of its kind activity wherein interactive sessions are organized for ladies in different areas of the city. The participants get an opportunity to interact with experts on issues such as self development, social problems, health, fitness, diet, self defence, banking, child care etc. so that they lead a better life and their families also gain from their newly acquired knowledge. These activities also help them evolve their thinking on various sociological and psychological issues. Every activity ends with fun games for the participating ladies.
âStar Plus has always celebrated the spirit of the woman. In this emotional and endearing relationship with our viewers there have been many milestones. One such was when we took the pledge of âRishta Wahi Soch Nayiâ˘â and unveiled our philosophy in the background of changing India while maintaining the values that have endeared us to our viewers. We have forged relationships with our viewers at multiple platforms and levels. The Nayika Club is one such which will complement our efforts. We will work towards making it an empowering and at the same time an entertaining interactionâ, said Anupam Vasudev, Executive Vice President- Marketing & Communications, Star India Pvt. Ltd.
Speaking on Nayika Club concept, Vinay Chhajlani, CEO- NaiDunia Media said, âWhile women are said to be the other half of population and the Constitution of India too guarantees equality of sexes, the âcommon womanâ is still largely uninformed and subject to oppressive conduct. From the newspaperâs perspective, we see female readers forming only one third of our readers. Therefore, we thought of reaching out to women of the city, perk up the interactivity with them as a reader and encourage them to come forth & speak up. The âfree membershipâ format of Nayika Club was introduced in May 2009 at Indore and this extremely popular activity has been running successfully since then.â
âWith ever increasing following of Nayika Club amongst women, it made sense for us to come together with popular channel like Star Plus. This has helped widen the scope for both of us in the Hindi heartland. While Nayika Club will expand its base horizontally, Star Plus gets to interact directly with its TG,â commented Arpan Chatterjee, Chief Sales & Marketing Officer, NaiDunia Media.
Nayika Club will now have a new format which is going to be more interactive, friendlier and much more fun filled. The activity is now being introduced in various cities within NaiDunia circulation area which includes- Ujjain, Burhanpur, Bhopal, Sagar, Gwalior, Bhind, Jabalpur, Satna, Rewa, Chhindwara, Damoh and Katni. From college girls to home makers and working women, everyone will have a lot to gain from it.