Scarecrow Wins Creative Duties For Future Capital

Gets the mandate for complete re-branding of Future Capital which is the largest player in the consumer loan category.

Hitesh Ranot | Delhi | January 13, 2011

Scarecrow Communications has bagged the creative duties for yet another financial brand Future Capital which is undergoing complete re-branding. The mandate to the agency is to handle both ATL and BTL activities. The agency is already handling the Religare Financial Services brands.

The spokesperson from Future Capital has confirmed the development with BestMediaInfo.com.

Future Capital Holdings Limited (FCH) is the financial services arm of the Future Group and has three primary lines of business; investment advisory services, retail financial services and research.

FCH provides Private Equity and Real Estate investment advisory services to onshore and offshore clients. These investment advisory services include investment analysis, research and recommendations.

Along with the re-branding, Future Capital is said to come up the path-breaking consumer loan products aiming to become the largest player in the category.

Commenting on the win, Manish Bhat, Founder Director, Scarecrow said, “We are proud to be associated with another largest brand in consumer loan category which is soon to be re-branded with unique product line-up. We have the expertise to handle the largest financial brands from the house of Religare and I hope that we will be able to take Future Capital to new heights.”

Hitesh@BestMediaInfo.com

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