Enters the market with a 50,000 copy; promoted with a big marketing plan through print, TV and the online media.
Rajat Arora | Delhi | January 13, 2011
Overdrive has been at the helm of auto journalism for over 12 year and has also been the No.1 auto magazine for a long time now. Taking a step further and laterally integrating itself, Overdrive has decided to go the Hindi way for its readers. For all the auto enthusiasts from the Hindi Speaking Markets, Overdrive shall now don a new avatar. Infomedia18; the publication arm of Network18 has now unveiled the newest edition to their bouquet of magazines: Overdrive Hindi.
Overdrive Hindi just like its English counterpart would be a class product and will be launched as a 10 form magazine which has been specially designed keeping in mind the young Hindi readers who are desirous of keeping track of every news and analysis in the Indian auto industry. Overdrive is convinced and committed to carving out a niche among the Hindi speaking audiences. Overdrive Editorial team with over 50 years of combined auto journalism experience behind them will spearhead the editorial content and present to the speaker everything connected with the auto industry in an attractive and easy to understand style. The stories will be uniquely written and presented keeping in mind the needs and wants of a very specific audience.
Explaining the move Sandeep Khosla, CEO-SIPD Infomedia18 Ltd explains, “Over the past few years’ auto enthusiasm hasn’t remained the bastion of the elite English speaking metro reader. As is evident from data a huge chunk of auto sales today comes from the Tier-2 cities and it’s not only the basic commuters that we are talking about here. Considering that 42% of India speaks Hindi, we realized that there was a huge demand-supply void that it has now been filled with Overdrive Hindi. Overdrive Hindi will be India’s first dedicated auto magazine serving the growing number of auto enthusiasts across the Hindi Speaking Markets.”
Overdrive Hindi editorial team will give its own views and reviews in the editorial column. It expects that the most popular articles of this magazine will be the ones related to analysis, tests and face to face which will be presented only after thoroughly testing the cars & bikes. The magazine will have head to head comparos between the best cars & bikes in the segment and also a detailed price list to make all decisions easy for the reader.
Infomedia18 has entered the market with a 50,000 copy print run of Overdrive Hindi which is available in over 3,000 outlets in all of Hindi Speaking markets and also cities which has sizeable Hindi speaking audiences. The magazine launch is ably promoted with a big marketing plan through print, TV and the online media. Overdrive Hindi is expected to be a runaway hit from the very beginning keeping in mind the lacuna in information in the said information space.