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MOVIES NOW Leads The Category In 4 Weeks

The TAM ratings keep the channel ahead of competition with a channel share of 34% across all top 8 metros.

BestMediaInfo Bureau | Delhi | January 20, 2011

MOVIES NOW - Hollywood in HD, the English Movie Channel from the Times Television Network, has taken the category by storm and fast-tracked to the top in the first month itself! The TAM ratings for 4 weeks: week 52, 2010 - week 3, 2011 substantiate the channel’s No.1 position as the market leader in the category.

The TAM ratings clearly establish that MOVIES NOW is well ahead of competition with a phenomenal channel share of 34% across all top 8 metros. The average TSV on the channel is 58 minutes while the closest competition records an average TSV of 32 minutes. The average GRPs of MOVIES NOW is 26 points which is the highest in the category.

This is an incredible testament to MOVIES NOW’s strong and consolidated market position, this being in view of the fact that it is the youngest channel in the English movie space. It further reinstates the fact that the channel has succeeded in building a trustworthy and sustainable relationship with its audience through its programming and HD value proposition.

Speaking on the ratings, Ajay Trigunayat, Channel Head, MOVIES NOW said “This is an enormous beginning for us at MOVIES NOW and we will continue to steadily build on our lead. When we entered the market we were determined to challenge the status quo in the industry to ensure the audience gets the best of entertainment. It is very encouraging that we have achieved the top position in the category in our first month itself! This is just a stepping stone for us and we hope to live up to the expectations of our clients & viewers and give them a never before entertainment experience.”

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