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MediaVest Wins Media Duties For Wiwo Mobiles

The business will be handled out of Mediavest Bangalore office.

BestMediaInfo Bureau | Delhi | January 18, 2011

MediaVest Worldwide has been appointed as media partner  by Wiwo Mobiles. MediaVest Bangalore will drive the business. MediaVest is part of the Starcom MediaVest Group.

Wiwo mobile is a brand from Teleworld United, part of the United Telcoms group, a reputed global business house with interests in diversified sectors like Telecom, E-governance, Steel, Power, IT, Real Estate, Manufacturing and Education with operations spread across 13 countries and employing more than 2000 people. The group came into existence to cater to the growing demand for telecom related equipment more than four decades ago and is today considered a benchmark in the telecommunication network for its research and development, pioneering achievements and cost effective technology solutions.

TC Sudhir, Executive Director, Teleworld United, says, “We are a new brand from the house of an established player. We wanted to partner with a company that understands what it is to be differentiated and insightful. We have chosen MediaVest Bangalore and are proud of the fact that we are one of the first clients. We look forward to a solid partnership.”

Sriram Sharma, General Manager - Bangalore, Starcom MediaVest Group, said, “Wiwo is a brand that is launching in the market place and we are happy to have been selected by them as the media agency partner. We were truly inspired with the straight forwardness, professionalism and ambition of the Client team and we hope to translate this into helping them build a great brand in the mobile handset business.”


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