Manhattan Communications India’s associate company forms alliance with Databazaar Media Ventures for Marketing and Content for IPTV.
BestMediaInfo Bureau | Delhi | January 13, 2011
Databazaar Media Ventures, LLC., the media & entertainment arm of the US technology multinational Databazaar group,today announced an exclusive and wide-ranging marketing and content-sourcing alliance with MediaMorphosis, LLC., (the US subsidiary of Manhattan Communications IndiaLtd.). The alliance covers exclusive sourcing of content for Databazaar’s pioneering IPTV channel on the Roku and other platforms, sponsorships and advertisements in Databazaar’s multi-channel movie distribution business, and exclusive marketing rights for Databazaar’s IPTV channel.
“We are delighted that while Databazaar Media focuses on bringing tremendous opportunities for Indian content owners to reach the huge and rapidly growing Indian audience in North America, Mediamorphosis --- the undisputed market leader in South Asian diaspora marketing, will catalyze our market reach and penetration”, said Oney Seal, Founder & CEO of the Databazaar group.
With new-generation exhibition platforms like the Roku box, Google TV, Apple TV etc. generating more than $13.2 billion of revenue in 2010, and IPTV subscription crossing the 90 million mark, hybrid and fusion distribution models like those pioneered by Databazaar Media are critical for Indian content owners looking to position themselves to maximize future revenue.
“The future of exhibition platforms will be a convergence of internet technology, media and audience behavior. We are therefore very pleased to partner with Databazaar Media in promoting, marketing and developing these next-generation platforms for Indian content to a significant demographic segment ”, said Adris Chakraborty, Founder & Chairman of Mediamorphosis, LLC.