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ESPNcricinfo Reveals World Cup Coverage Plans

Plans to launch a mobile app ahead of the ICC Cricket World Cup.

BestMediaInfo Bureau | Delhi | January 20, 2011

As the excitement builds towards the ICC Cricket World Cup on February 19, ESPNcricinfo is delivering multi-platform coverage that celebrates the past and present of cricket’s premier one-day tournament. ESPNcricinfo.com, the world’s leading cricket website, will be providing extensive coverage of this year’s Cricket World Cup. A specially dedicated section of the site will include ball-by-ball updates, scores and text commentary as well as recaps and player profiles from every match.

ESPNcricinfo.com is also launching a mobile app ahead of the ICC Cricket World Cup. More details of the app will be unveiled later this month.

Expert analysis and insight will be led by ESPNcricinfo.com’s team of cricket greats such as Ian Chappell, former Australia cricket captain, Geoff Boycott, former England cricketer and fourth highest accumulator of Test centuries in history, Sanjay Manjrekar,former India Test batsman, Ian Bishop, former West Indies cricketer who took 100 wickets in just 21 Tests and Mahela Jayawerdene, Sri Lanka’s leading batsman. Further reporting and analysis will be delivered by the site’s team of leading writers, including Sambit Bal (ESPNcricinfo editor), Andrew Miller (UK editor), Osman Samiuddin (Pakistan editor) and columnists including Peter Roebuck and Gidoen Haigh.

The new launches come as ESPNcricinfo enjoys record growth. Boosted by interest in the Ashes and the test series between South Africa and India – the top two-ranked Test sides globally - ESPNcricinfo recorded a new monthly record audience for the third month in a row in December, and broke the 20 million unique browser barrier for the first time.

Tom Gleeson, vice president, digital media, ESPN International, said, “ESPNcricinfo is preparing for its most comprehensive Cricket World Cup coverage to date. The launch of the site’s new app is another step in ESPN’s bid to serve sports fans on multiple devices with the very best sporting content.”

ESPNcricinfo.com’s correspondents and experts will also bring fans the very best in multimedia coverage from the tournament, including:

On the road with Zalztman: Andy Zaltzman, British comedian and regular ESPNcricinfo blogger dubbed “cricket's funniest man”, will be writing a daily dairy/travelogue from the host cities.

Running between the wickets: A video diary capturing the passion and colours of the World Cup, produced by an award-winning Indian film maker.

How We Won the World Cup: weekly interviews with players from the winning teams of previous World Cups

Great Performances: weekly video series in which by Ian Chappell picks the top individual performances from the past World Cups.

Daily news round-up: Harsha Bhogle, a leading Indian cricket journalist, will host a daily news round-up including match clips.

ESPNCricinfo will also produce a wide range of special Cricket World Cup services such as a Cricinfo Fantasy Game based on performances in the tournament, allowing users to play the role of team manager. Extending its connection to cricket fans, the site will also offer a wide range of social media applications – including Facebook Connect and a variety of services for Twitter fans.


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