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Emami Ropes In Junior NTR To Endorse Navratna Brand Campaigns

The campaigns are being conceptualized by Mudra Communications and will go on-air very soon.

BestMediaInfo Bureau | Delhi | January 7, 2011

The Rs 3000 Cr. diversified Emami Group with a flagship presence in the FMCG business and a strong focus on personal healthcare has appointed famous Telegu superstar Junior NTR as the brand ambassador for Navratna products primarily Navratna Oil and Navratna Cool Talc to start with.

Ntr’s Navratna Oil ad will be directed by famous super hit director S.S Rajamouli. This ad campaign will be designed for the state of Andhra Pradesh. The Navratna brand has been previously endorsed by Telegu superstar Mahesh Babu.

He will join the galaxy of super-stars associated with the entire range of the Navratna Brand. Since inception, Navratna, the Rs 300+ crore plus flagship brand of Emami, has been linked with the leading superstars both at a regional and national level. This endorsement follows the brand’s track record of being unique in the FMCG space to rope in both the Bollywood Kings Amitabh Bachchan and Shah Rukh Khan simultaneously.

Speaking on the occasion, Harsh Agarwal, Director, Emami expressed, “We are very proud to have Junior NTR as our brand ambassador to promote Navratna. He is someone who is known for his premium talent. The actor’s refreshing personality resonates perfectly with our brand attributes as well. Moreover, Junior NTR cuts across age groups and demographics and appeals to a large audience through profuse quality entertainment.”

The campaigns are being conceptualized by Navratna’s advertising agency Mudra Communications Pvt Ltd and will go on-air very soon. The brand has traditionally been endorsed by the mega-stars of the Indian Film Industry like Govinda, Sourav Ganguly, Mahesh Babu, Chiranjeevi, Surya & Upendra, besides Amitabh Bachchan and Shah Rukh Khan.

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