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Dev Anand Appoints Global Advertisers As Outdoor Media Partner

The agency engages its prime outdoor locations to promote Dev Anand’s upcoming film Hum Dono Rangeen.

BestMediaInfo Bureau | Delhi | January 28, 2011

Dev Anand has added colour to his blockbuster classic film - Hum Dono. And the outdoor media agency, Global Advertisers, for the film is as excited about the remake as the evergreen actor.

To urgently and effectively target masses as well as classes and critics as well as cinemagoers, Global has engaged  16 you-can’t miss-it hoardings at heavy-traffic spots in Juhu, Andheri, Marine Drive, Peddar Road, Borivali, Sion, Malad  from 25th January for a fortnight.

Dev Anand's  Hum Dono that was originally released in 1961 was the last black-and-white film from the Navketan Banner. The classic film will have a theatrical re-release in its new colourized version and is now titled as Hum Dono Rangeen .

Hum Dono is still remembered for its evergreen melodious like 'Main Zindagi Ka Saath Nibhata Chala Gaya ' and 'Abhi Na Jao Chod Kar '.

Renowned Legend films has coloured the black and white version of film Hum Dono with the most advanced technology in US. The film has been coloured using 65000 colours as against earlier Indian classics like Mughal-e-Azam and Naya Daur with 16 and 32 colors respectively.

“It's nostalgic to even think about Hum Dono. I still remember the kind of response we had got when it was released way back in 1961. I am happy that people would be able to relive the experience in a better way and hope the younger generation who has not seen the film would also love it the way film was loved 50 years back. This film is also special because it was the last black and white film of Navketan films. I am waiting for people's reaction to  Hum Dono Rangeen and my next directorial film Charge Sheet that will release shortly after Hum Dono Rangeen ,” says Dev Anand.

It’s a privilege to be associated with the legendary actor Dev Anand. We are humbled with the trust and confidence showered by him. We are geared to help him repeat the success of the classic film,” says Sanjeev Gupta, MD, Global Advertisers.

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