Zee Entertainment Launches Four Channels In Australia

Zee TV APAC, Zee Cinema, Zing & Zee Salaam are available on Fetch TV.

BestMediaInfo Bureau | Delhi | December 28, 2010

Four channels viz. Zee TV APAC, Zee Cinema, Zing & Zee Salaam, from the Zee bouquet of channels, have been launched on Fetch TV in Australia, thus making Zee Entertainment, the network with the maximum number of channels on their platform. The four channels have been launched on “World TV”, a package on Fetch TV, having two sub-packages in it, namely, 'South Asian' and 'Mandarin'.

Fetch TV is an Australian founded-and-owned business, with backing from the Malaysian based Astro All Asia Networks subscription TV group. It is a wholesale subscription TV provider to all the leading Australian ISPs. The Fetch TV service is unique in a way that it provides access to digital free-to-air channels, subscription channels, video on-demand and interactive content via an unmetered broadband connection.

Bharat Ranga, CEO, International Business, Zee Entertainment Enterprises Limited (ZEEL) said, “There is a high broadband penetration of 6.1 million households in Australia and the internet-based media consumption on digital platforms, and it has been rapidly growing. Hence, we are definitely in a favourable situation to take advantage of the current dynamics in the market.”

Tarun Mehra, Business Head for the APAC region, Zee Entertainment Enterprises Limited (ZEEL) said, “Fetch TV gives us another platform to reach our viewers. Zee reaches out to 4.8 million viewers currently, in APAC alone. I am positive that Fetch TV will contribute in raising the benchmark that we have created for ourselves. We look forward to a long-term association with them.”

Saba Zaidi Abdi, South Asian Media Expert, who has worked with Fetch TV on the creation of these packages, said, “While packaging the two bouquets, we have selected only the premium channels and best quality content available from South Asia. Acknowledging the diverse cultural, linguistic, religious and entertainment needs within the South Asian community we have created compelling and comprehensive bouquets which offer a rich variety of channels for all generations. Because Fetch TV is delivered over broadband, a satellite dish is not required to receive the packages. This means that the new service can be accessed by a larger proportion of the South Asian community that can receive existing subscription TV options.”

Zee has had its presence in Australia since June 2004 and has thus been catering to the Indian audience, providing them with a slice of their very own Indian culture and tradition. Here, it is already present on other mainstream DTH platforms as well, such as Vision Asia & KonnecTV. Getting launched on an IPTV platform will benefit Zee in further increasing its penetration in this market.

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