The award is given to the exceptional leader who has played an important role in the specific sector.
BestMediaInfo Bureau | Delhi | December 20, 2010
Sabina Chopra, Co-Founder, Yatra.com, a leading service provider in the online travel space has been felicitated at the second annual Women Leaders in India Awards 2010, at a glittering award ceremony held in the national capital. Annual Women Leaders in India Awards ceremony celebrates the remarkable achievements of the successful women leaders, entrepreneurs and professionals. The event recognizes an exceptional leader who has played an important role in the specific sector and developments on various levels. Sabina Chopra was declared the winner in the Travel & Tourism category.
This esteemed award which is in its 2nd year is based on various parameters like internal perception within the organization, credibility, achievement and value contribution to the business. The award also looks at person's track record of performance & achievements along with values, integrity & work life balance which form the essential competencies of a women leader. The event also evaluates the barriers that women encounter in the Business world. Women Leaders in India is an ideal environment for Women Entrepreneurs, Business Women and Corporate Women to explore the contemporary issues and management concerns prevailing at the workplace. This year the initiative hosted 150 Top Women from the Business and Political Arena.
On winning the Award, Sabina Chopra, co-founder, Yatra.com, remarked, “I am absolutely delighted, and would like to express my heartfelt thanks to the Jury for conferring this highly prestigious Award upon me. It comes as gratitude to receive an honor like this. From day one our single minded focus has been to fulfill the needs of our customers related to travel and come up with innovative solutions to make travel easy for them. People share a love-hate relationship with travel; Yatra.com has successfully managed to create a relationship which is 'love all the way', by offering best-in-class products and services. Such recognitions are a tribute to our brand and the people behind it ".
In her role as a co-founder of Yatra.com, Sabina Chopra manages the sales, fulfillment, and after sales support for all Yatra businesses. She also heads Yatra’s domestic hotel business, where she uses her expertise of the hospitality business in India to ensure that Yatra.com’s hotel product is the best on offer. With her guidance Yatra.com has not only enhanced its customer base but also received industry recognitions like 'Best Online Travel Agency' of the year 2008 at the Galileo Express Travel World's awards ’08, becoming the only Indian travel company among the 'Top 100 start ups in Asia' awarded by Red Herring, Yatra.com has garnered a distinct mindshare of consumers. Yatra.com has also been recognized as the 'most used travel website' by Juxt Consult in their India Online Survey 2008. In a recent survey released by Brand Equity on ‘Most Trusted Brands’, Yatra.com emerged as the industry leader in the online travel space leaving behind some of the well known players like Makemytrip, Cleartrip and IRCTC.