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TBWA\India Appoints Meenakshi Chohan As VP

She comes in here from BBDO; to look after account management for TBWA Mumbai operation.

BestMediaInfo Bureau | Delhi | December 16, 2010

TBWA\India has hired Meenakshi Chohan as Vice President - Account Management for its Mumbai operation. Meenakshi’s last assignment was with BBDO in Mumbai. Meenakshi replaces Gayatri Gogate, who recently joined McDonald’s.

Meenakshi followed up her Masters in Economics with a stint with Reed, a communications agency in London. She followed that up with stints with JWT and Leo Burnett, Mumbai. Meenakshi brings with her about 10 years of advertising experience and has worked on some high profile brands such as Hindustan Unilever, Godrej, Procter & Gamble, Britannia, Johnson & Johnson, Bayer, Tiger Beer etc. At TBWA\Mumbai she will head a unit that handles brands such as Visa, Nivea, Marvel Realtors, Standard Chartered, etc. Commenting on her appointment, Meenakshi said, “I am really excited about coming on board. TBWA\ is one of the world’s best networks and it’s an honour to be part of the team. Furthermore, Disruption, I believe, is a powerful philosophy and I look forward to working with the team at TBWA\ to produce breakthrough strategies and creative work for our clients.” TBWA\India’s Managing Director, Nirmalya Sen added, “What struck us about Meenakshi is her restlessness to go beyond conventional thinking and her belief in designing interesting conversations with consumers beyond the conventional 30-second format. Her mandate would be to lead a strong pool of brand management talent in Mumbai and to ensure her clients benefit from our philosophy - Disruption.” Anand Narayan who came on board as Vice President – Account Management some months back will continue to head the other half of TBWA\Mumbai’s business with brands such as Nissan, Loop Mobile, Angel Broking, IDFC Mutual Funds and BagZone as a part of his portfolio.

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