Tanishq Launches New Campaign For Zoya

The print campaign by Lowe Lintas has been designed as a combination of charcoal paintings and painted flowers/plants.

Hitesh Ranot | Delhi | December 2, 2010

Tanishq has launched a new campaign for its exclusive diamond jewellery boutique Zoya. The new print campaign is conceptualized by Lowe Lintas. The campaign has been designed as a combination of charcoal paintings and painted flowers/plants.

Zoya the exclusive diamond jewellery boutique from Tanishq has been catering to design seeking women. These customers are connoisseurs and collectors of fine jewellery. They seek exquisite perfection in every design and a special story behind every piece. In pursuit to cater to such discerning taste Zoya has launched Raghavendra Rathore's Gold of Narlai collection. He takes inspiration from the spirituality of nature here and blends it with his royal heritage and aesthetic sensibilities to create exquisite designs in raw 22K beaten gold and kundan polki, in his second jewellery collection for Zoya.

Zoya is very famous for its unique forms of visual representation for different collections. Zoya has always scripted art forms as a visual representation in its campaign. Lowe Lintas has designed the print campaign as a combination of charcoal paintings and painted flowers/plants.

On Print, Zoya accompanies Raghavendra Rathore as he journeys to Narlai, a quaint hamlet in the foothills of the Aravallis. Inspired by an age old conviction in the spirituality of nature and the mysticism of the three hundred temples and mosques in and around Narlai, Raghavendra Rathore evokes centuries of goodwill and eternalizes them as The Gold of Narlai.

Credits:

Creative Agency: Lowe Lintas, Bangalore

National Creative Director: Arun Iyer

Branch Creative Director: Rajesh Ramaswamy and Abhijit Ghosh

Creative Director Copy: Rimona Ganapthy

Art Director: Rexina Devraj

Servicing: Vice President: GV Krishnan Executive

Planning: Vice President - Vikram sathyanath Executive

Servicing: AVP - Sudhir Rajasekharan- AVP(servicing)

Servicing: Sonakshi

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