The channel dominated all time bands with a market share of 20%.
BestMediaInfo Bureau | Delhi | December 10, 2010
STAR News viewers didn’t have to wait till the Bihar State Election results were announced to know “Kaun Banega Mukhyamantri”. The STAR News – Nielsen Opinion Poll Survey-2010 had as always accurately predicted, that Nitish Kumar would occupy the hot seat.
The STAR News- Nielsen Survey Opinion Poll Survey 2010 was carried in all the leading Newspapers and News Channels with a Credit Line to STAR News.
While the battle ground of Bihar was gearing up for the fight, viewers had chosen to stay on STAR News-Aapko Rakhey Aagey. In the very first week of the launch of Kaun Banega Mukhyamantri, STAR News established its pre-eminent position of election coverage with its insightful reporting and accurate statistics.
STAR News has traditionally emerged as the most viewed News Channel during major Events. Small wonder the key highlights of the Bihar State Elections were no different from previous TAM findings.
As per TAM reports, Bihar Election vote counting was watched by relatively more matured audience. On this day, Hindi News channels attracted 20% more viewership than the normal avg. with Male SEC AB dominance.
STAR News with a 30% Market Share during the peak counting time (8am to 12 noon) dominated the Air waves with Zee News 17% coming a distant second. Aaj Tak garnered a 12% market share with India TV at 9%.
STAR News 20% market share was a clear winner in the prime time band between 6 pm and 11 pm. Aaj Tak with 14% was only marginally ahead of Zee News with 13% and India TV at 12%.
The figures for All Day Viewing told the same story with STAR News being the market leader with a 20% Market share. Aaj Tak and Zee News were competing for the No 2 spot by trailing at 14% each and India TV coming fourth with 11%.
In terms of quality time, Hindi News Television viewers voted for STAR News by spending 16 minutes for quality updates. Aaj Tak could hold their attention for only 9 minutes.
STAR News gained viewers from Aaj Tak across all categories with the gain being as high as 40% in some categories.
Kaun Banega Mukhyamantri was first launched in 2003 and has grown in popularity over the elections and years. The 7 Week programme covered approximately 24 Districts of Bihar to understand and echo the opinion of the people.