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Star News Awarded Master Brand & Most Popular News Channel

Honoured by CMO Council USA; Ashok Venkatramani, CEO, Star News is the media person of the year.

BestMediaInfo Bureau | Delhi | December 1, 2010

The 18th Global Awards for Brand Excellence 2010 administered by CMO Council USA confer the Master Brand Status on Star News. The CMO Council is supported by publications like Business Week and USA TODAY. The council also conferred the media person of the year status to Star News CEO Ashok Venkatramani.

“Any Brand in the News Genre can only be built through years of consistent and credible reporting by a dedicated team of Journalists with integrity. The entire team at Star News has delivered 2 pioneering Programmes with undisputed Leadership for 6 Years- Saas Bahu Aur Saazish on the News of Entertainment and Sansani on Crime News. These Programmes with a lot of help from Election News have helped Star News become the “Most Popular News Channel” according to Ashok Venkatramani, CEO, Star News.

“Kaun Banega Mukhyamantri is arguably the only constant Election Property in the Indian News Space and helped us win the battle for eyeballs in the Bihar Election coverage. An Election for a News Channel is akin to a World Cup Cricket is for a Sports Channel. I am delighted that election that accurate forecasting of the mood of the electorate at Elections  have built the equity of the Star News Team which has now been acknowledged by a Global Forum of Branding,” continued Ashok Venkatramani.

The Awards are instituted by CMO Asia, Hosted by World Brand Congress and Supported by Marketing Institute of Singapore. The Congress is a meeting place for leaders from every sector and continent from over 500 of the world’s branding and marketing elite under one roof where top executives from the World’s biggest brands and most influential marketing organizations answer today’s critical business challenges.

In India Master Brand is conferred by CMO Council along with CMO Asia. The initial shortlist of companies was shared by the CMO Council members in USA with the CMO Asia members in India. The shortlist of the CMO Awards was judged by an independent jury comprising of senior marketers and brand experts. Besides the financial results, the selection process took into account the following competencies, Strategic Perspective, Business Goal Management, Risk Management, Internal Branding and People Management, Customer Focus, Performance Management and Achieving Excellence.

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