It is the biggest acquisition by MSM after 3 Idiots.
BestMediaInfo Bureau | Delhi | December 1, 2010
Sony Entertainment Television will soon bring one of Hindi cinema’s biggest blockbuster of all times, Robot (or Endhiran in Tamil), to the small screen. The Rajinikant - Aishwarya Rai Bachchan starrer has surpassed all box-office collections, making it the biggest-ever Rajnikant grosser in the history of Indian cinema.
MSM has acquired the exclusive satellite TV rights for Robot’s multiple telecasts for the next 7 years from Gemini Industries & Imaging Pvt. Ltd and Sun TV Network Ltd. Produced by Kalanithi Maran, directed by Shankar and with a music score by A.R. Rahman, Robot is a sci-fi thriller, a story of an acclaimed scientist, enacted by Rajnikant, and his lady love, played by Aishwarya.
Robot broke all opening box office records upon release, in India and worldwide. It was released in over 2000 screens, including 366 screens abroad. It was the highest-grossing film in its opening weekend in India and has the highest opening-day collections for a Hindi film, ever. Robot has gone on to become one of the highest-grossing Hindi movies of all time in India.
Sneha Rajani, Executive Vice President & Business Head, MAX, said “With an acquisition as huge as Robot, the MSM network today boasts of the most enviable bank of blockbuster film titles. We are truly delighted to be associated with the Gemini Group of Companies to acquire superstar Rajnikant’s biggest runaway success ever. It underlines the fact that we believe in bringing only the biggest and the finest of entertainment to our viewers.”
Manaohar Prasad, Joint MD, Gemini Industries & Imaging Pvt. Ltd., said “We are extremely happy to have partnered with Sony for the television rights of Robot. Sony always presents their films in their unique, inimitable style and I am confident that Robot will continue to set new benchmarks on television as well.”