The business size is estimated in the region of Rs.12-15 crore; it was a multi-agency pitch.
BestMediaInfo Bureau | Delhi | December 21, 2010
The R K SWAMY Media Group has won the media duties for Shriram Capital, following a multi agency review. Industry sources have pegged the business size in the region of Rs.12-15 crore.
Shriram Capital is the holding company for the Shriram Group’s financial services entities, and it is seeking to enhance its brand image. The campaign across multiple media includes print in leading business dailies, airport displays, online and television. The campaign has already commenced and will continue well into 2011.
Commenting on the selection, G S Sundararajan, Managing Director of Shriram Capital Ltd., said, “We perceived R K SWAMY’s strengths in the areas of understanding their clients' unique needs and drawing up a positioning framework that appropriately reflects these thereby creating an excellent platform for distinctly differentiating them in their respective industries. Having chosen R K SWAMY amongst an array of other very keen contestants, they have vindicated our confidence by positioning Shriram Capital very well in the media space. We are confident that this positioning will be the foundation on which the Shriram Group's Financial services businesses will continue to flourish and grow in the medium term as well".
Chintamani Rao, President, R K SWAMY Media group said, “The main objective is to establish Shriram as the forerunner in building a very successful business based on financial inclusion. The group is a clear leader in its businesses, and it is our objective to communicate its unique business philosophy to the public.”