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Percept/H Bags Creative Duties For Deepak Fertilisers

Account size is pegged at around INR 10-12 crore; it was a multi-agency pitch.

Hitesh Ranot | Delhi | December 7, 2010

Percept/H has won the creative duties for Deepak Fertilizers and Petrochemicals Corp. Ltd. This was a multi-agency pitch that involved the participation of five agencies, TBWA and Xebec Communications being the incumbent agencies on the business. The account will be handled out of Percept/ H’s Pune branch and is pegged at approximately INR 10-12 crore.

Percept/H will be responsible for the creative strategy of the company across its interests in chemical, agribusiness, specialty retail - Ishanya, a design centre and specialty mall for interiors and exteriors in Pune.

Commenting on the win, Jacob Zachariah, Vice President, Percept/H, Pune, said, “We are very happy to win the account. It is a big account. We have won this account because of our expertise in the rural and urban markets.”

Elaborated Vivek Khar, Senior Vice President, Strategic Communication, Deepak Fertilisers and Petrochemicals Ltd., “It was a multi-agency pitch and there were five agencies taking part in the pitch, which boiled down to two, and then Percept/H emerged as a clear winner. PerceptH won the account because of the quality of work they presented.”


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