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Percept OOH Bags Retail Activation Mandate For Shingar Group

Handles retail activities for Shingar and Tips & Toes – the renowned cosmetic brands of Shingar Group.

BestMediaInfo Bureau | Delhi | December 1, 2010

Shingar Group roped in Percept Out Of Home to handle the retail activation activities of it’s renowned cosmetic brands - Shingar and Tips & Toes. The activation commenced in the month of August with an elaborate retail research activity. The brand with its strong presence in the Eastern and Southern part of the country plans to expand it’s presence in the other parts of the country with this activation campaign.

Percept Out of Home delivered Point of Sale (POS) solutions for Shingar and its two renowned brands – Shingar and Tips &Toes, and created designs that were adaptable to smaller retail formats as well as multi-brand stores. The modern retail formats had eye-catching sales counters and sophisticated tester bars and the general formats were equipped with attractive and retailer friendly counters, top tester units and shelf talkers.

Commenting on this activity Sanjay Pareek – President, Percept Out of Home said, “After launching the “Idea Cell” - a specialized design cell within Percept Out of Home to offer cutting edge design solutions in the Out of Home arena, we have been able to offer Design Solutions to many clients like Pepsi, Daiken, Dell and many more. Tips and Toes is an organization where our engagement on design and deployment has been in all the existing retail formats: Modern Trade, General Trade and Specialized format stores. The Retail vertical of Precept is poised to grow more than 100% Y-o-Y and the “Idea Cell” and our wide gamut of in-store Media innovations will help drive this growth.”

Elaborated Prashant Gunthey, Business Head – Retail and Strategic Initiatives, Percept Out of Home,” We met Shingar when they were in the very initial stages of re-launching their Tips and Toes brand in the market in a brand new, exciting avatar.  In addition to the regular activities that they planned for their brand, there was an immediate need to bring in a complete overhaul of their entire retail presence in all forms of engagement points. Our Idea Studio Design Cell pulled out all stops in designing an entire range of retail visibility and merchandising solutions that fit exactly within the client’s parameters of cost and competitively superior levels of innovation and creativity.”

“Even as we speak, we are now engaged on other brands too, and together we look forward to a highly satisfying relationship in the coming period”, he added.

The extensive retail branding activity undertaken by Percept Out Of Home created enhanced brand visibility for the Shingar Group at the retail level and translated into increased consumer awareness and interest for the brand.


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