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IRS Q3 2010: Top English Dailies in Delhi

Hindustan Times leads in Delhi but The Times of India makes a fine come back as No.1 in Delhi NCR.

Rajat Arora | Delhi | December 3, 2010

The Delhi market hasn’t seen much excitement in the current IRS. All the major English dailies except The Hindu have lost readers.

‘Hindustan Times’, the English daily synonym with the capital has again topped the charts. HT stands tall this time too at No. 1 position despite losing readers.  The paper has lost 47,000 readers in the current quarter.  HT has AIR of 19.14 lakh in Q3 as compared to 19.61 lakh readers in Q2 of IRS 2010. In last Q2 also HT lost 47,000 readers but it was still the largest read daily in Delhi.

‘The Times of India’, this time too is chasing Hindustan Times in Delhi. Nation’s largest read English daily is at No.2 position in Delhi and has lost 29,000 readers in Q3 of IRS 2010. TOI has AIR of 18.56 lakh in Q3 as compared to 18.85 lakh readers in Q2 of IRS 2010. In last Q2 also TOI lost 63,000 readers.

However, in Delhi NCR, ‘The Times of India’, has emerged as No.1 English daily with an AIR of 21.38 lakh against 21.36 lakh for Hindustan Times.

‘Mail Today’, The English daily in tabloid form has lost 2,000 readers in the current quarter and is at No3. The paper has average issue readership of 2.01 lakh readers. The tabloid had claimed circulation figure of more than 2 Lakh copies on its cover in September 2010. In Q2 mail today gained 16,000 readers but in this quarter it has seen decline of 1% in its readership.

At No.4 is English business daily ‘The Economic Times’. The paper has lost 4,000 readers in the current quarter and has AIR of 1.82 lakh as compared to 1.86 lakh in Q2 of IRS 2010. In Q2 also the business daily lost 4,000 readers.

‘The Hindu’ is only English daily which has registered growth in its numbers in Delhi. The paper is at No.5 and has got 5,000 more readers on board in current quarter and has registered growth of 4.9%. In Q2 also the Hindu added 12,000 readers. Its current AIR stands at 1.07 lakh as compared to 1.02 lakh in IRS Q2 2010.

Click here for more coverage on IRS Q3 2010.

Rajat.Arora@BestMediaInfo.com

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